In B2B marketing there are plenty of figures to analyse, but cost-per-lead (CPL) is one of the most crucial. This figure not only structures your marketing strategy plans, but also contributes to the ROI equation (return on investment).
Lead Forensics have recently published a blog packed full of information on how to get your CPL as low as possible, as we’re keen to bring impactful solutions to the world of B2B marketing. We’ve also fashioned an ROI calculator, so you can see the affect your CPL has on your marketing department. Download it here for free and get started on cutting your cost per lead.
When it comes to ROI, Lead Forensics has you covered. We’ve not only helped our clients lower their CPL, we’ve also seen them gain ROIs of more than 2,500%! (Check out our customer success stories for more on that…)
So how do we do it? Simple. We show you what businesses are visiting your website, how they found you and what they looked at. You’ll never miss a lead again, and with the contact details of your business website visitors provided, you’ll be converting your new leads into sales revenue in no time. Look into our free demo today to find out more– get started on your journey to ROI success!