A key performance indicator (KPI) is a type of performance measurement allowing you to understand the progression of your team, department or organisation. There are thousands to choose from! So where do you start?
Make sure you’re choosing the right KPIs for your company – they need to be quantifiable, defined and suited to your business process; most importantly, they must be a factor considered crucial in achieving your goal. These components are imperative if you want to choose KPIs that benefit your analysis and promote an advancement in systems.
But how will you measure these KPIs, so they can benefit your B2B marketing? Lead Forensics can help. Our lead generation software tells you what businesses are visiting your website, what they looked at, how they found you, and how to get in contact with them. See what marketing channels are fuelling your website hits and lead generation, meaning you can get the figures you need to match your KPIs and boost ROI as an added bonus!