Lead Forensics is thrilled to have been welcomed as a full member of The Data & Marketing Association (DMA).
The Data & Marketing Association (DMA) — previously known as the Direct Marketing Association — comprises The DMA, The Institute of Data & Marketing (IDM) and DMA talent. The association aims to guide and inspire industry leaders and nurture the next generation of aspiring marketers — and currently represents more than 1,000 members from the UK’s data and marketing landscape.
In order to achieve accreditation, Lead Forensics has undergone various audits to ensure the business meets the required standards adherent to The DMA codes of practice. The DMA works closely with The ICO — the company’s governing body in regards to compliance — and is the driving force of intelligent marketing, championing the way things should be done in the UK’s data and marketing industry.
The Marketing Manager at Lead Forensics, said: “This membership is an exciting step for Lead Forensics — it will provide reassurance to our existing and potential customers that we meet the required compliance standards. This is something that’s very important to our audience, and to us as a business.”
The DMA Code is made up of five key principles to which accredited members must adhere. These are:
- putting your customer first
- respect privacy
- be honest and fair
- be diligent with data
- take responsibility
They added: “Part of our role as a member of The DMA is to spread the goals and values of the code — which is something we’ll certainly be doing. Putting customers first; meeting their expectations; honesty; diligence; accountability — it’s all deeply rooted within our company DNA. We’re very proud of this achievement and will continue to put our customers at the heart of everything we do.”
Lead Forensics is intelligent B2B lead generation software that reveals the identity of your previously anonymous website visitors to instantly generate business leads. It works by utilizing intelligent reverse website visitor tracking technology and a global leading database of business IP addresses to track your website visitors, reveal their identity and notify you in real-time. Users are provided with the business name, contact details of key decision-makers and detailed website analytics. This way, you have everything you need to reach out to the right person, with the right information, at just the right time. Book your Lead Forensics demonstration today!