For Lead Forensics, it’s safe to say that 2020 has been a busy year. Not only are we continuously innovating, expanding and enriching our product and team — but we have also been shortlisted for a number of high-profile awards!
Today, we’re over the moon to announce that we can add the Digiday Technology Awards to our growing list of nominations. On Tuesday 6 October, Lead Forensics was announced as a finalist for Best Marketing Analytics Platform — which recognizes the platforms that have been most effective in measuring the traffic or engagement marketing channels produce. We’ve been shortlisted among a number of successful brands including Thunderhead; Incites; True Influence; White Ops and Qualtrics – BrandXM. The winners will be announced virtually on Thursday, 12 November 2020. Watch this space!
The Digiday Technology Awards celebrates the technology that’s modernizing media and marketing — something we’re very passionate about at Lead Forensics. Previous category winners include Adobe Analytics (2019) and Lucidity (2018) — so we’re proud to be sitting among these big-name brands.
The Lead Forensics Marketing Manager, said: “Data-driven marketing is on the rise — and businesses require accurate data, on-site behavior and analytics to thrive. Lead Forensics provides world-class insight that empowers B2B organizations to achieve the very best results. We’re really excited that this element of our successful solution has been recognized.”
Lead Forensics leverages the world’s largest database of business IP addresses to reveal the identity of previously unknown, sales-ready opportunities. The software uses innovative reverse IP tracking software and consistently matches 65% more visitors than our competitors. The organization’s proprietary database doesn’t rely on external platforms like Google Analytics — so it is not subject to the platform’s changes. Users can see the time visitors spend on their site, the pages they look at, the best referrer channels, where they’re exiting fast — and ultimately enables them to answer the crucial question: who is visiting my website?
They added: “We’re really passionate about identifying and understanding intelligent ways that our customers can harness their data. Lead Forensics provides so much more than a basic analytics tool — and instead gives every department the added value of enriched data, accurate insight and real-time alerts. It’s truly unique — we look forward to the upcoming winner announcement in November!”
Lead Forensics is an innovative lead generation software that eliminates the need for on-site inquiries and instantly increases website conversion. It works by utilizing intelligent reverse IP tracking software and a global leading database of business IP addresses to track your website visitors, reveal their identity and notify you in real-time. Users are provided with the business name, contact details of key decision-makers and detailed visitor analytics outlining the time spent on your site. This way, they have everything they need to reach out to the right person, with the right information, at the right time. Book your Lead Forensics demonstration today!