10 essential marketing tools to future proof your lead generation strategies

Future proof your lead generation strategies with these essential tools

Lead generation is as old as time. But, ensuring your organization can stand the tests of the internet, increased competition, and a demand for personalized customer relationship marketing is crucial. It is time to embrace marketing technology to help ensure your lead generation strategies are future proof.


When opting for email lead generation, utilizing software can revolutionize your campaigns. Ensure the tool you select is easy to use, enables multiple integrations and is the best option for the size of your business. SendinBlue is a tool that ensures businesses of all sizes can execute effective email marketing strategies. According to VentureBeat, more than half of organizations currently use an email marketing provider. Not only does automation streamline processes, and save time, money and resources, but it also makes your emails more effective. Epsilon found that automated email messages average 70% higher open rates and 152% higher click-through rates than standard marketing messages.


Strong customer relationships are at the heart of effective lead generation strategies. According to American Express, more than half of customers have scrapped a planned purchase or transaction because of poor service. Salespeople and marketers need to make the customer journey as simple and enjoyable as possible. This is where CRM comes into play. Salesforce is a cloud-based customer relationship management solution helping align your departments to provide a high-quality service for your customers at all stages of the pipeline. Enhance your lead generation process, develop better customer relationships, and increase opportunities to upsell and cross-sell your products and services with a trusted CRM.


Scheduling social media in advance and accessing performance data is crucial to your business’s digital strategy. When implementing a social media lead generation strategy, consider embracing tools to ensure consistency, timely responses and reactions, and to support your marketing team’s efforts. According to Social Media Today, 80% of those using marketing technology saw an increase in their number of leads, and 77% saw an increase in conversions. Hootsuite is an established social media tool that enables users to schedule content ahead of time and provides access to insightful analytics. Track updates, advance customer relationships, monitor posts and manage multiple accounts to give you a competitive edge.


According to HubSpot, 75% of users do not scroll past the first search engine results page. Missing out on a high ranking spot can be detrimental to your business. When it comes to SEO lead generation, there are ever-changing rules and approaches to stay on top of. An effective SEO tool can help manage this and prepare for future rule changes. SEMrush offers SEO audits, position tracking, backlink audits and more. Put search engine optimization at the heart of your strategy with SEMrush — achieve a strong SEO ranking, become more discoverable, and get a ‘search engine approved’ website. It could be the difference between generating leads and missing opportunities.


Email Monday discovered that more than half of B2B marketers use marketing automation software to assist them with their content marketing efforts. Content marketing is not a new idea or gimmick — it should be a core part of all B2B lead generation strategies. From infographics and eBooks to animations, ScribbleLive can help you create quality, branded content to use across multiple platforms. Lead generation through content marketing isn’t going anywhere; and it only seems to be growing. Whether you are a start-up or a well-established organization, make use of technology to support your content strategy. Save time and ensure quality to keep ahead.


If you are not using video lead generation, then it is time to review your strategy. According to RenderForest, 69% of users generated more leads using video content. So, embracing technology to help you master video creation is an important step towards future-proofing your B2B lead generation. Biteable is a user-friendly video marketing solution that can help even the smallest of marketing teams get up to speed with video marketing. Aimed at beginner level, Biteable helps brands jump on the video marketing trend, even if they don’t have the budget and resources in place for an extensive video marketing strategy.

Watson Assistant

In the age of instant communications, businesses that do not offer a 24/7 service risk getting left behind. It could be time for you to embrace chatbot technology. According to Invespcro, 40% of consumers do not mind whether it is a chatbot or person that helps them — as long as they get the help they need. Bring your business up to speed with the IBM Watson Assistant. It knows when to use its knowledge base for an answer, and when it is time to direct the user to a human. A smooth communication process and providing answers fast will help you gain qualified leads and support your wider lead generation activities.


A fully integrated online marketing strategy can be complicated and tough to stay on top of. Utilize an effective marketing platform to support your inbound lead generation strategy. According to Weidert, almost half of B2B buyers view up to 5 pieces of content before speaking to a sales representative. And, inbound marketing generates 3 times more leads per dollar than traditional methods. So, if you are using a mass marketing approach, then you risk putting customers off and missing out on effective inbound lead generation. Discover HubSpot — an inbound marketing tool that supports your lead generation strategies from email automation and content management to social media and SEO.


A personalized marketing approach is key when it comes to generating leads online. In fact, 87% of consumers said personally relevant branded content positively influences how they feel about an organization, according to InstaPage. So, if you are looking to gain leads through your website, it is time to adopt website personalization software. Webeo works by personalizing online experiences based on visitor’s IP addresses, creating the perfect website for every visitor. InstaPage also found that marketers personalizing their website experiences see an average of 19% uplift in sales. Embrace personalization to give each lead a website experience that drives them to make that crucial conversion.

Lead Forensics

98% of your website visitors don’t make an inquiry. Lead Forensics is a lead generation software that tracks your website to reveal the identity of previously anonymous website traffic. This helps you discover a bounty of engaged leads, already visiting your organization’s website. The software notifies you in real-time, so your sales teams and marketers can strike while the iron is hot. Thanks to a global leading database of business IP addresses, users will discover the businesses visiting their website and gain access to contact details for key decision-makers from that organization. You will also gain detailed user journeys, so marketers can send relevant content and salespeople can tailor pitches appropriately. Discover Lead Forensics and book your free demonstration today.


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      Simple set-up. No commitments. Get started today.