How marketing technology will effect your lead generation strategy

How marketing technology will revolutionize your b2b lead generation strategy

Lead generation can be a challenging and time-consuming process. According to Marketing Donut, 63% of those requesting information from your company today will not purchase for at least three months. And, B2B Technology Marketing Community found that increasing quality leads is the top priority for 68% of B2B professionals. If you are hoping to skyrocket your lead generation strategy, then investing in and embracing technology is the place to start. There are so many different lead generation strategies to choose from, and there is software out there to support a whole host of channels, platforms and objectives. Discover the B2B lead generation software changing strategies for the better.

Lead filtering

To get the most out of your lead generation strategy, marketers need to fuel sales teams with high-quality, qualified leads. But how do marketers know which leads are most likely to convert?
Ensure you have outlined your ideal customer profile or buyer persona, so marketers and salespeople know what to look out for. Then, you can make use of your online lead generation strategies to gather qualifying information. Add qualifying questions to your gated content, sign-up forms, and webinars. Identify the Budget, Authority, Need and Timeframe. Use this information to establish the quality of the lead. And, make use of website data to see the journey they take to decipher their level of interest.

The Lead Forensics software can help organizations streamline their lead qualification processes, filtering out leads and providing sales teams with the best. Discover the pages visitors have viewed and content they have engaged with to gain insight and qualify leads fast. And, our database of decision-maker contact details makes filling in the blanks easier than ever.

Marketing automation

Lead generation tools come in all different shapes and sizes. They can do anything from automating social media marketing to create personalized website experiences. Discover some of our must-have B2B lead generation tools for your business. According to Invespcro, 92% of marketing automation users said their main goal was to improve their qualified lead pipeline, while 61% said they wanted to increase their lead generation. Automation works — according to Focus Research, 75% of organizations using marketing automation see ROI within 12 months. Streamline and speed up processes, eliminate repetitive tasks and improve the quality of your pipeline.

Automated website lead generation tools, like Lead Forensics, can speed up the B2B lead generation process. By alerting users of website visitors in real-time, your teams can strike while the iron is hot and contact engaged leads, generated directly through your website.


Retargeting — also known as remarketing — is a tool that helps marketers capture leads that do not inquire right away. Essentially, it works using cookie-based technology, showing digital adverts to internet users that have previously visited your website. According to CMO, 25% of web users enjoy seeing retargeted adverts. They work, too — WishPond found that the click-through rate of retargeted adverts is 10 times higher than that of a typical display advert. Use retargeting to raise brand awareness, remind leads what they liked about your product or services and get more leads for your business.

Website improvement

According to SWEOR, it takes half a second for users to form an opinion about your website. And, SocPub found that more than half of internet users will not recommend a business with a poorly designed website. The quality of your website matters. Make use of technology to improve SEO and make your way to the top of Google. Utilize analytics tools to find out which pages, calls to action, content and layouts are working — and edit the ones that need revamping. Discover the software that will boost your conversion rate, improve your load times, and personalize your website’s appearance based on its visitors.

Lead Forensics provides detailed visitor journeys so users can see where their visitors are engaging, and where they are exiting the website. Users can use this information, combined with help from our Customer Success team to ensure their B2B website is engaging leads.

Lead tracking

Keeping on top of your leads is crucial for success. The best way to do this is by using software to align your teams, so leads can be managed in one place. Sirius Decisions found that aligned organizations achieve almost 20% faster revenue growth and 15% higher profitability. And, according to Ascend2, organizations with aligned sales and marketing departments are 20% more likely to use marketing automation than non-aligned organizations. Use a Customer Relationship Manager (CRM) to improve business relationships, keep track of every interaction and watch your lead generation strategy achieve exceptional results.

Lead Forensics helps B2B organizations manage their entire sales lifecycle. The software enables users to enter contact details, set callbacks and schedule appointments. And, it enables you to keep track of notes, quotes and proposals. It also seamlessly integrates with CRM software, like SalesForce and ZOHO — aligning sales and marketing teams and supercharging marketing campaigns.

Lead Forensics works by tracking your website and notifying users of website visitors in real-time. Discover the businesses visiting your site and use our global leading database to reach out to key decision-makers from that organization. Get to the right person at the right time, speed up your sales pipeline, discover leads at their most engaged, and utilize visitor journey information to tailor your communications and sales pitches. Use Lead Forensics to turbocharge your B2B lead generation, discover a bounty of new leads visiting your website. Request a free trial today!


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      Let’s get you started

      Experience turbo-charged lead generation with a free trial.
      Simple set-up. No commitments. Get started today.