Life without third-party cookies: 3 tips for success - Lead Forensics

Life without third-party cookies: 3 tips for success

With demands for increased user privacy, Google announced in early 2020 that they would be phasing out third-party cookies in their browser Chrome, following a growing list of browsers, such as Safari and Firefox, that have already removed them.

 

Originally planned for 2022, Google has pushed this date back to 2023, with developers citing that more time is needed to ensure this is done correctly. Third-party cookies play a major role in digital marketing, and phasing them out will significantly impact how campaigns are created, maintained, and measured.

 

But, how can marketers be prepared for these changes? Download your copy now.

How can Lead Forensics help my B2B marketing?

 

Every day, 98% of the businesses visiting your website leave without contacting your team. Take control of your website conversion and access this bounty of new business opportunities with Lead Forensics. Identifying the businesses visiting your website, Lead Forensics provides contact details for key decision-makers along with a detailed analysis of every visit to fuel your team with all the data they need to instantly follow-up opportunities with a tailored, impactful approach.

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