With demands for increased user privacy, Google announced in early 2020 that they would be phasing out third-party cookies in their browser Chrome, following a growing list of browsers, such as Safari and Firefox, that have already removed them.
Originally planned for 2022, Google has pushed this date back to 2023, with developers citing that more time is needed to ensure this is done correctly. Third-party cookies play a major role in digital marketing, and phasing them out will significantly impact how campaigns are created, maintained, and measured.
But, how can marketers be prepared for these changes? Download your copy now.