Every marketing department invests in various software solutions to boost campaign success and efficiency, but a recent study saw a majority of CMOs admit struggle in properly measuring return on investment. This essential figure outlines future strategies, but what processes can be taken to ensure accurate measurement? And how can your team ensure a consistent ROI from new software investments?
In these top tips, we’ll discover five simple steps to take, helping you remove the struggle from ROI calculation. ROI is so essential to planning future investments and driving department success, get it right first time. Download here, for free.
Search Engine Optimization, or SEO, is essential to any company with a website. What’s the point in having a website if people