Measuring marketing software ROI

Every marketing department invests in various software solutions to boost campaign success and efficiency, but a recent study saw a majority of CMOs admit struggle in properly measuring return on investment. This essential figure outlines future strategies, but what processes can be taken to ensure accurate measurement? And how can your team ensure a consistent ROI from new software investments?

In these top tips, we’ll discover five simple steps to take, helping you remove the struggle from ROI calculation. ROI is so essential to planning future investments and driving department success, get it right first time. Download here, for free.

How can Lead Forensics help my B2B marketing?

Every day, 98% of the businesses visiting your website leave without contacting your team. Take control of your website conversion and access this bounty of new business opportunities with Lead Forensics. Identifying the businesses visiting your website, Lead Forensics provides contact details for key decision makers along with a detailed analysis of every visit to fuel your team with all the data they need to instantly follow-up opportunities with a tailored, impactful approach.

The Lead Forensics software can tell you:

1. Visiting businesses’ name and location, in real-time

2. Contact details for key decision makers, including email addresses

3. Full visitor journey analysis featuring referrals, pages viewed and duration

Over 50,000 B2B marketing professionals trust Lead Forensics to revolutionize their processes and take full control of their website conversion. Find out more- book your free demo today!