There’s no doubt that lead generation is a key part of your business and marketing strategy. If you want to grow, drive revenue or improve your reputation, then acquiring new customers should be on your agenda. But what is the best way to generate leads and create new business? 2019 is all about embracing software to help your business take to the skies. According to Social Media Today, three quarters of marketers use at least one marketing automation tool. And, 56% of marketers think the martech industry is evolving faster than their use of marketing technology. So, if you’re yet to adopt software for your business, now is the time to do it! It can help with lead generation in a big way — in 2015, marketing automation generated twice as many leads as email marketing software, according to Statista. And it has grown since then, too.
So, why do only 13% of marketers say their lead generation strategies are ‘very successful’, according to Ascend? There are a number of different tactics you may be using — and the beauty of the fast-paced marketing world is that there’s a software solution to support whatever lead gen strategy you decide to focus on. From content marketing to maximizing your website traffic, we’ve got you covered. Here are five of the best lead generation software solutions for your B2B organization.
Lead generation through email marketing is a strategy that has stood the test of time. And its evolution to content marketing has proven even more successful. According to Hubspot, 93% of B2B marketers use email to distribute content, and 83% use e-newsletters as part of their content marketing strategy. But creating and sending content to leads is a time-consuming process — especially when we learn that 60% of marketers are creating at least one piece of content every day, according to eMarketer. Adestra is an email marketing platform that makes your email lead generation process easier than before. Generate email leads with reliable automation, simple campaign management, and easy-to-use email editor and targeting options. Automated email lead generation services like Adestra also offer reporting, so you can measure effectiveness and improve your content to generate the highest-quality leads.
Social media is another effective strategy for B2B lead gen. And, having a social presence is crucial for your business success — Lyfe Marketing found that 97% of marketers are using social media to reach their audiences, and 59% of Americans believe customer service through social media has made it easier to resolve issues and answer questions. Considering there are 2.77 billion users globally, according to Statista, your business risks falling behind if it doesn’t take social media lead generation seriously. Sprout Social is the ultimate in social media marketing and management. Working across multiple channels and accounts can get complicated — but by aligning your content, campaigns, engagement and results, you can streamline your way to success with social media automation. Monitoring results through the software allows you to engage with leads quickly, enhancing the customer experience and improving the chances of conversion.
According to SEO Tribunal, 93% of all online experiences begin with a search engine. And, almost 80% of users ignore paid advertising in search results. So, not only is it important to be discoverable, but it’s also important to get there as organically as you can. SEO Expert found that 92% of consumers will opt to use a business they found on the first page of Google. Considering where you rank should be an important part of your lead generation process, and you shouldn’t dismiss an SEO lead generation approach. Ensuring you rank high can be a full-time job, and there are services available to help you make your way to the top. SEMrush provides everything you need to take you to the top — from a technical SEO audit and competition analysis to analysis of your brand presence.
Customers desire personalization — in fact, according to OneSpot, 87% of consumers say personally relevant branded content positively influences their feelings about a brand. So, giving your leads a personalized experience should be a crucial part of your strategy. Almost half of marketers are using automation, and it is one of the four most popular methods to create personalized CX, according to House of Marketing. Personalized emails and content marketing draw users to your site. But what happens once they land there? Personalization software Webeo works by tailoring your site in real-time to produce personalized web experience for your visitors. Based on the IP address they visit from, users will see an entirely bespoke website depending on the industry or business they are in. This turns warm leads into hot ones, reduces bounce rates and improves the chance of conversion.
Automated lead generation software works to maximize your website traffic and turn your anonymous website visitors into customers. Approximately 98% of your web traffic won’t go on to make an inquiry — but that doesn’t mean they’re not interested. If you don’t know who they are, then how do you get back in touch? That’s where Lead Forensics comes in. Our software notifies you in real time when you have a site visitor, as well as providing the contact details of key decision makers from the company. This means marketers and salespeople can strike while the iron is hot — by sending the visitor content relevant to them or picking up the phone and getting in touch. This is revolutionizing the way B2B organizations generate, nurture and manage their leads, all while helping them get the most out of their website.
As industry leaders in B2B lead generation, we can tell you that businesses embracing lead generation technologies are seeing huge results. We have helped businesses generate 50% of their £1 million target; we have produced an ROI of more than 2000%; and we’ve helped clients generate new business within 10 minutes of them using the software.
Reveal your anonymous website traffic and take your B2B lead generation to the next level with Lead Forensics. Book your FREE demonstration today!