New Cookie Law - Lead Forensics

New Cookie Law

Next month sees the introduction of the new cookie laws set out by the Information Commissioners Office (ICO).

Businesses will now require consent from each visitor before a business can collect and use the data obtained by the cookie.

How does that affect Lead Forensics?

Lead Forensics won’t be affected by the new laws as our software doesn’t use cookies. As our software solution is future proof Lead Forensics continues to be a great solution for analysing B2B traffic to your site and generating new business leads.

What about other analytic tools?

Many other forms of analytics tools do require cookies and The Information Commissioner is clear that analytical activities using cookies are covered by the new law, as they aren’t strictly necessary for the functioning of a website.

What are cookies?

Cookies are a piece of text that businesses deposit on computers or mobile devices when someone’s visiting a website. The cookie is stored on a user’s hard disk and allows a website to store information on a user’s machine and later retrieve it. These cookies were designed for websites to be able remember things that a browser had done on that website in the past.

From May 26 this year, it will be deemed unlawful to place a cookie on computers or devices without a person’s consent.

What should you do?

If you haven’t yet put things in place to comply with the new law, the Commissioners guidance advises a three-step approach:

1) Audit your existing cookies

2) Address how intrusive they are

3) Decide what solution you want to put in place to obtain consent from visitors to your site

Find out more about the guidelines here

And to find out more about how Lead Forensics can help you, contact us on 0207 206 7293.

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