Lead Forensics are excited to see the warm reception our clients have shared with the wider business community, describing our software as “first class”, “fantastic” and “invaluable”.
If you fill a pipeline with low-quality leads, you’ll see low quality sales (if you see sales at all!).
There’s never been a better time to turbo-charge your B2B sales team and become world class!
As we reach the halfway point of 2018, it’s a great time to look at your sales team and be honest – where is there room for improvement?
94% of B2B buyer journeys start online, so a digital marketing strategy is essential.
As well as providing hot enquires, content strategies nurture leads, and those leads spend an average of 47% more.
We need to remember, it’s not all doom and gloom; GDPR is here to educate and protect, not to hinder and blame.
Have your hot, sales-ready leads on the phone in seconds, and confidently approach them with a call tailored to their website visit.
Make sure you’re choosing the right KPIs for your company – they need to be quantifiable, defined and suited to your business process.
In B2B marketing there are plenty of figures to analyse, but cost-per-lead (CPL) is one of the most crucial.