12 tips to achieve outstanding results from demand generation

  Hello! Welcome to this Lead Forensics educational video. Elevating your marketing and sales success. Educational insights brought to you by marketing and sales leaders.   In this video, I’ll be providing you with 12 tips to achieve outstanding results from demand generation.   Let’s start with a definition.   Demand generation is often confused […]

Maximize your B2B landing pages to increase conversion rates

  Hello! Welcome to this Lead Forensics educational video. Elevating your marketing and sales success. Educational insights brought to you by marketing and sales leaders.   In this video, I’ll be telling you how to maximize your b2b landing pages to increase conversion rates. Building a successful landing page is one of the top five […]

How website visitor tracking can transform your sales funnel

Website visitor tracking can revolutionize the way your business generates leads, as well as supporting every stage of your funnel. Thanks to intelligent data, B2B organizations can discover who is viewing their website, what they are looking at, and often what channel they have come from. This information can be extremely valuable to both marketers […]

How will Facebook’s proposal to ‘hide likes’ affect brand reputation?

“We want your followers to focus on what you share, not how many likes your posts get. During this test, only you will be able to see the total number of likes on your posts.” — Instagram spokesperson on ‘hiding likes.’   When it comes to demand generation, strategies like social media marketing and content […]

Top tips for successful demand generation

Putting demand generation activities in place is important. But, executing them effectively is crucial. Without a comprehensive demand generation strategy, your business may struggle to generate leads, build a strong reputation, or create an engaging online presence through digital marketing. From producing thought-leading content marketing for your ideal audience, to aligning your sales and marketing […]

Behind the scenes at Lead Forensics: high spirits for Halloween 2019

Behind the scenes at Lead Forensics is a feature that gives us the chance to showcase the ongoings at the lead generation software company. From activities and charity ventures to the faces behind the brand, get to know all things LF!   The team at Lead Forensics has been creeping busy throughout October — but, […]

The ultimate demand generation guide for B2Bs

This educational guide will cover:   – What is demand generation?   Establish a clear definition of what demand generation is, how it differs from lead generation and how, together, they can work in harmony to achieve the best results for B2B organizations.   – The importance of demand generation in the B2B world   […]

Building a killer demand generation engine

Your demand generation process should be a well-oiled machine. If it isn’t already, then you risk losing out on high-quality opportunities. Your approach needs to be robust, all-encompassing, and weave seamlessly into your wider business strategy. Start at the beginning. Do you have a marketing strategy in place? Who is your target audience? Have you […]

What are the different demand generation models for b2bs?

Businesses talk a lot about lead generation and marketing strategies but, too often, the importance of B2B demand generation is ignored. B2B Technology Marketing Community found that 61% of marketers think generating high-quality leads is one of their biggest challenges. Without a clear demand generation strategy in place, this makes perfect sense. If the right […]