How to boost morale on the B2B sales floor

B2B sales is a fast paced and often cut-throat world, driven by targets and results. For many sales reps, it is the ‘buzz’ that keeps them coming back each day – the thrill of the chase and successfully turning a lead into a paying customer. (Not to mention the splash of healthy competition that often exists […]

How to boost morale on the B2B sales floor

B2B sales is a fast paced and often cut-throat world, driven by targets and results. For many sales reps, it is the ‘buzz’ that keeps them coming back each day – the thrill of the chase and successfully turning a lead into a paying customer. (Not to mention the splash of healthy competition that often exists […]

10 top tips for streamlining your sales pipeline

B2B sales and marketing teams exist for one reason – to drive revenue – and the faster and more effective they are at achieving this goal, the healthier a business will be. The concept of a sales ‘pipeline’ has been around for years and it’s basically about getting leads in at one end, before moving them along to eventually […]

How to create B2B landing pages that achieve a high conversion rate

The way B2B buyers find and choose the products and services they will purchase has changed beyond recognition in recent years. This has led to inbound marketing techniques growing in popularity among B2B organizations, as they rush to catch up and adjust their strategies to fit this new breed of buyer. Online lead generation is now key […]

Why you need buyer personas for your B2B sales & marketing activities

When you work in sales and marketing, you need to be hitting your targets, achieving results and using your time as effectively as possible. In the face of such pressure, it can be easy to fall into the trap of simply focusing on the day job. But this can end up being a false economy. Spending time getting […]

What is the best B2B sales strategy?

On paper, generating sales may seem a simple process. You spot an issue or a need, you introduce a great product or service that offers a solution, and you make sure it gets in front of the right people. Sadly, it’s not always that easy and the relationship between B2B buyers and suppliers is a […]

Top tips for B2B manufacturers on closing more sales

Whatever business or industry you are operating in, closing more sales will be a top priority. While all businesses will ultimately have the same objective – to achieve healthy sales figures – there will be subtle differences when it comes to the most effective tactics that can be used. B2B manufacturers often rely on traditional sales techniques, […]

Top tips for successfully following up sales leads

You’ve invested a lot of time and effort in generating B2B sales leads for your business and the leads are starting to flow in. Now it’s crunch time – time to work on turning them into paying customers. When and how you follow up with each lead, and the processes and mechanisms you put in place to […]

The secret of highly successful B2B referral marketing

Referral marketing is the holy grail when it comes to B2B sales. If you’re lucky enough to get a steady stream of recommendations coming your way, then your results are going to skyrocket.   Generating leads through word of mouth is basically about having customers, past and present, along with fans and ambassadors of the brand, […]

Business blogging tips when you’re in a ‘boring’ industry

If you’re a B2B business that wants to build an online profile, raise awareness, strengthen its SEO efforts and generate leads, then blogging needs to be on your radar.   It’s a cornerstone marketing strategy being successfully executed by millions of firms in all sorts of industries across the world. At its heart is the […]