How to recruit exceptional sales talent

  Hello! Welcome to this Lead Forensics educational video. Elevating your marketing and sales success. Educational insights brought to you by marketing and sales leaders.   So, finding sales talent with the necessary experience and knowledge is even more difficult. It’s time to stop focusing on the “sell me this pen” interview technique and dig […]

Could a B2B sales software accelerate your team?

  Hello! Welcome to this Lead Forensics educational video. Elevating your marketing and sales success. Educational insights brought to you by marketing and sales leaders.   In this video, I’ll be helping you answer the question ⁠— could a B2B sales software accelerate your team? In B2B sales, we’re always looking for ways to streamline […]

Examples of great demand generation ideas in action

For your business to thrive, the right people need to know about it. Where lead generation aims to gain contact details and capture leads, demand generation focuses on creating brand awareness, building a strong reputation and developing an online presence. If you do not already have a demand generation strategy in place, it is crucial […]

Lead Forensics: product update — introducing Lead Reveal

Lead Forensics: product update is a feature that explores the latest innovations and enhancements to the Lead Forensics software. We are always looking to supercharge our products with updates and new features, so keep your eyes peeled!   Our leading software is designed with B2B marketing professionals and sales representatives in mind. And, we understand […]

Using demand generation in your marketing strategy

Like your marketing strategy, an effective demand generation plan should include achievable goals, measurable outcomes and specific objectives. Its primary aim is to raise awareness, improve reputation and, in turn, ensure your target audience wants to make purchases with your brand. Your digital marketing efforts and demand generation activity should be closely aligned, working towards […]

Demand generation campaigns that can boost your business

Generating demand for your business is pivotal to your organization’s overall success. The more people trust, engage with and become aware of your brand, the better chance you have of converting leads and winning new business. But, how exactly do you do it? There are numerous demand generation tactics to choose from — and the […]

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Lead Forensics: success stories ⁠— stamp of approval from bakergoodchild

Lead Forensics: success stories is a series of news articles where we explore and showcase a number of uses, client wins and case studies from our leading B2B software solution. Keep up to date with how industry leaders are utilizing the technology to achieve the most. At Lead Forensics, we care about our customers achieving […]

Latest content alert: the demand generation takeover

The Lead Forensics: Latest content alert is a series of articles that highlights the subjects we’ll be exploring on our business blog, throughout our eBooks, and in our video marketing material. Discover handy infographics, top tips, and checklists, too. Watch this space to find out what to expect, and how to find the content to […]

How to use demand generation and lead generation together

While seemingly similar, demand generation and lead generation have some key differences. However, for a new business strategy to be effective, businesses need to ensure they implement both. They complement each other, and when executed well, can help generate high-quality, high-value customers for your business. Essentially, all of your marketing efforts work to raise brand […]