94% of B2B buyer journeys start online, so a digital marketing strategy is essential.
As well as providing hot enquires, content strategies nurture leads, and those leads spend an average of 47% more.
We need to remember, it’s not all doom and gloom; GDPR is here to educate and protect, not to hinder and blame.
Have your hot, sales-ready leads on the phone in seconds, and confidently approach them with a call tailored to their website visit.
Make sure you’re choosing the right KPIs for your company – they need to be quantifiable, defined and suited to your business process.
In B2B marketing there are plenty of figures to analyse, but cost-per-lead (CPL) is one of the most crucial.
Here at Lead Forensics, we’re driven by seeing our customers achieve outstanding ROIs.
This month, Elizabeth Denham (head of the ICO) gave a speech, putting all of the GDPR questions to rest.
The best investment yields the best return – here is where you business needs to invest!
A successful Pay-Per-click campaign in the B2B market can generate $2 for every $1 spent.