IP address tracking is a popular addition to many digital marketing mixes, helping improve audience understanding and boost lead generation. However, there has been a question surrounding IP addresses and how different governing bodies regard their status within data protection regulations. IP addresses come in many forms, and experts have had difficulties calculating where they best sit within data categories. Data regulations […]
Many B2B marketers use IP address tracking. It’s a popular solution, helping businesses gain a better understanding of their online audience and boosts lead generation success.
IP address technology has now been around for decades, helping us to pass data between networks and access the online world. Though IP addresses are so deeply rooted in our digital dependence, many businesses remain unsure if IP address tracking software can genuinely help their marketing and sales efforts.
Almost 3 in 4 businesses see generating high quality business leads as their biggest marketing challenge. It’s all very well generating leads a-plenty, but if they don’t drive new revenue and promote business growth, what’s the point?
Generally speaking, there is an underlying fear of technological advancement, a worry that artificial intelligence could eventually override our human capabilities.
When we explain our ground-breaking software and what it can offer, some people say “I get all that from Google Analytics”- but that’s not true
With so many vanity metrics out there, businesses easily fall into the trap of over-measuring; with too many numbers to read, the wrong decisions are made, and result see detrimental effects.
Some metrics measured by web analytics tools are vital to track your success, but too much of one thing isn’t always positive.
There’s no doubt a website is vital to the success of any business, so why miss out on the data it can offer?
To truly optimize B2B marketing and see successful lead generation, we need to stop being afraid of handling data, and take pride in it.