Nearly 80% of marketers say they’re driven by data, but 71% of them are missing data they need to run fully effective marketing campaigns.
We expect a few invalid email addresses or misspelt name to enter the mix, but we can’t deny the reliance all B2B marketing departments place on their data. It doesn’t matter how good your strategy, or how strong your call to action, if the data isn’t there, the results won’t be either.
To truly optimize B2B marketing and see successful lead generation, we need to stop being afraid of handling data, and take pride in it. High quality data, well stored and appropriately used isn’t just a tick in the box from a legal sense it’s also a huge benefit to your entire department. Good data allows for inventive and exciting automation, impressing your prospects and generating bountiful new business opportunities, so get your data sorted and see the true potential of your marketing campaigns!
Learn how Lead Forensics helps 50,000 B2B sales and marketing professionals generate new business leads by identifying their anonymous website visitors and providing accurate data in real time. With business names and locations, contact details for key decision makers and information about their visit to your website provided, you’ll be ready to maximize on every opportunity with a tailored approach.
What are you waiting for? Gain new business opportunities you never had sight of before- book your free demo and trial today.