Every organization wants to construct a winning lead generation strategy, and many look at whether working with a lead generation specialist could help their results. Whether you want to outsource all lead generation, or just specific channels, like email or telemarketing, it’s important to make sure you manage your expectations.
Ensure to properly align the KPIs you measure and the KPIs set by the company you choose to work with; though the overarching metric is lead generation, measuring additional KPIs will ensure the leads remain high-quality, and campaigns are optimized. Most prefer to keep their lead generation in-house.
For these businesses, Lead Forensics is the ultimate solution; this innovative market-leading software identifies the businesses visiting your website, tracking their online journey and offering users contact details for their key decision makers. Pass high-quality, engaged leads onto your sales team with all the real-time data needed to make tailored, impactful follow-ups for conversion success! Find out more – book your free demo today!