McRae & Company: Review of lead identification tools - Lead Forensics

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McRae&Co are a leading authority on B2B demand generation for mid-market and emerging growth companies, they’ve spent the last decade helping some of the UK’s fastest growing businesses prosper.  Focused on the needs of B2B leaders they provide world-class marketing software solutions, demand generation strategies and programs to engage today’s hard-to-reach buyers.

The Challenge

McRae&Co work with a suite of best-of-breed technologies to improve marketing and sales productivity and manage today’s demand funnel. McRae&Co clients asked them to conduct a comprehensive review of lead identification tools that led them to Lead Forensics, the best lead identification and lead tracking solution available.

‘Win Ready’ Leads

Since becoming a Lead Forensics partner, McRae&Co use Lead Forensics every day to help their clients identify high quality ‘win ready’ leads from anonymous visitors to their website.

Instant Alerts

McRae&Co use the Lead Forensics triggered email alert function to highlight which businesses are visiting their client’s websites, proving the campaigns they are running are highly effective and targeting the right audience.

Actionable Data

Scott says of the data:

“Lead Forensics in-house team of analysts have built the biggest IP address database in the world. It’s provided us with a much richer and more actionable data set, including business size, industry category, and accurate contact details of unknown visitors.”

The Result

Lead Forensics has typically been able to identify 4 to 5 times more anonymous website visitors than the thoroughbred marketing automation platforms, especially for mid-sized and smaller companies who are often on shared hosting.

Ready To Join?

Find out more about the Partner
Program by filling out the form below.