Guide: Paid Earned Shared Owned Media

PESO (paid, earned, shared, owned) offers a framework for strategies and tactics to extend the reach and effectiveness of a content marketing program. Marketing, PR and sales teams can work together to produce tailored information for the buyer that resonates and reaches them in the right place, at the right time.

In this guide you’ll learn:

how PESO fits into your communication plan
what type of content should be used over which channels
when to use each area (paid, earned, shared, owned) for maximum effect

Download our guide for free now, and start to use a PESO approach for more effective communication at every stage of the buyers’ journey.

How can Lead Forensics help my B2B marketing?

Every day, 98% of the businesses visiting your website leave without contacting your team. Take control of your website conversion and access this bounty of new business opportunities with Lead Forensics. Identifying the businesses visiting your website, Lead Forensics provides contact details for key decision makers along with a detailed analysis of every visit to fuel your team with all the data they need to instantly follow-up opportunities with a tailored, impactful approach.

The Lead Forensics software can tell you:

1. Visiting businesses’ name and location, in real-time

2. Contact details for key decision makers, including email addresses

3. Full visitor journey analysis featuring referrals, pages viewed and duration

Over 50,000 B2B marketing professionals trust Lead Forensics to revolutionize their processes and take full control of their website conversion. Find out more- book your free demo today!

More to explorer

How to maximize your MQL to SQL conversions for 2021

May 7, 2021 No Comments

Even in the most holistic organization, Marketing and Sales teams are famously misaligned. Be it individual targets, contrasting measurement styles, or simply

Lead Forensics named in the Top 50 Great Places to Work UK

May 5, 2021 No Comments

At Lead Forensics, we have an immense amount of pride in creating a strong company culture. We firmly believe we have created

GET STARTED

Let’s get you started

Experience turbo-charged lead generation with a free trial.
Simple set-up. No commitments. Get started today.

Get Started with Lead Forensics.

Fill in the form below and we'll set you up with trial so you can see exactly how Lead Forensics will work for your business. One of our experts will help you see how Lead Forensics fits into your existing marketing and sales strategy, too!