PESO (paid, earned, shared, owned) offers a framework for strategies and tactics to extend the reach and effectiveness of a content marketing program. Marketing, PR and sales teams can work together to produce tailored information for the buyer that resonates and reaches them in the right place, at the right time.
In this guide you’ll learn:
- how PESO fits into your communication plan
- what type of content should be used over which channels
- when to use each area (paid, earned, shared, owned) for maximum effect
Download our guide for free now, and start to use a PESO approach for more effective communication at every stage of the buyers’ journey.