Guide: Paid Earned Shared Owned Media - Lead Forensics

Guide: Paid Earned Shared Owned Media

PESO (paid, earned, shared, owned) offers a framework for strategies and tactics to extend the reach and effectiveness of a content marketing program. Marketing, PR and sales teams can work together to produce tailored information for the buyer that resonates and reaches them in the right place, at the right time.

In this guide you’ll learn:

  • how PESO fits into your communication plan
  • what type of content should be used over which channels
  • when to use each area (paid, earned, shared, owned) for maximum effect

Download our guide for free now, and start to use a PESO approach for more effective communication at every stage of the buyers’ journey.

How can Lead Forensics help my B2B marketing?

Every day, 98% of the businesses visiting your website leave without contacting your team. Take control of your website conversion and access this bounty of new business opportunities with Lead Forensics. Identifying the businesses visiting your website, Lead Forensics provides contact details for key decision makers along with a detailed analysis of every visit to fuel your team with all the data they need to instantly follow-up opportunities with a tailored, impactful approach.

The Lead Forensics software can tell you:

1. Visiting businesses’ name and location, in real-time

2. Contact details for key decision makers, including email addresses

3. Full visitor journey analysis featuring referrals, pages viewed and duration

Over 50,000 B2B marketing professionals trust Lead Forensics to revolutionize their processes and take full control of their website conversion. Find out more- book your free demo today!

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