Forbes has heightened the importance of using reverse IP tracking in B2B marketing, explaining how it will be “easier to find customers”.
Forbes highlights how the ability for technologies to enact reverse IP tracking vastly becomes an invaluable tool, allowing companies to know more about who is visiting their website and what organizations they work for. This advancement in technology provides a huge push in the improvement of data accuracy within marketing, which in turn increases the success of email marketing, customization and analysis of buyer personas.
Technology is due to play an enormous part in marketing for 2018. By aligning your tactics with reverse IP tracking, you’ll bust your B2B marketing opportunities wide open!
This is precisely what the Lead Forensics product does. We are a global leader in the use of reverse IP tracking to generate leads for B2B marketing. Not only do we track the IPs of your website visitors, we also provide you with those all-important contact details so you can get busy converting those leads into sales.
How could B2B IP tracking help your business?
For years companies have been content with a 2 or 3% conversion rate from their website traffic, but why? With IP Tracking set up on your B2B website you can unlock the 97% of potential customers who do not enquire. By having a proactive approach to sales and rather than waiting for these people get in touch with you, you could actively contact them. By using this proactive approach you can contact these potential customers before they contact your competitors or move onto another task.
Here at Lead Forensics we utilise B2B IP Tracking and alongside our IP database to give you access to high level decision makers within these companies. We take pride in our data being best in class and constantly look to improve it.
Learn more about how Lead Forensics can maximise your marketing success though reverse IP tracking, check out our free demo today.