Back in 2018, a Forbes article included reverse IP tracking as one of its top 5 ways that technology would change B2B marketing. If it isn’t already a key part of your marketing, lead generation and wider business strategy, then you are already behind the curve. B2B marketers don’t always have it easy — according to Gartner, our ‘buyers’ can include up to seven decision-makers. Our target audiences are often niche, and our conversion rates are lower than those in the B2C world. But, by embracing relevant and innovative technology, we can future-proof our strategies and supercharge our processes. Let’s explore 5 ways that reverse IP tracking tools can benefit your business.
Identify your B2B website visitors
While many website tracking tools can track IP address exact location, with a reverse IP tracker in place, you’ll be able to discover the exact businesses visiting your website. This provides your organization with a huge advantage. Firstly, you’ll be able to spot the businesses exploring your site and reach out, supercharging your sales process. Kyleads found that 40% of marketers have a conversion rate of less than 0.5%. With so few website visitors completing an action or making an inquiry — the more insight marketers have into their visitors, the better! Secondly, you’ll get a great indication of the types of businesses landing on your site. This can help you identify other organizations to target, or alter your communications to meet the right market.
According to the 2018 B2B Buyers Report 2018, 31% of buyers say their buyer journey has increased. And, 45% said they are spending more time researching their purchases than before. So, it can be tough to capture leads and make sales quickly. B2B lead generation is often a long game — and that’s where a reverse IP tracker tool can help. Your website should be the online hub of your business, and with effective technology in place, you’ll be able to utilize your site to keep your funnel topped with engaged leads, even if they haven’t made an inquiry. With no need for form-fills, cookies or data capturing tools, reverse IP tracking can help you stay ahead of your visitors and discover potential new business.
Maximize on marketing activity
Your marketing efforts and wider strategy drive engaged traffic to your website. Not every visitor that lands will be a ready-to-buy customer, but they are at the very least interested in what you have to say. With the B2B buyer journey growing more complex, it is unlikely that every decision-maker will inquire. With a reverse IP tracker, you will be able to identify the businesses that have landed on your site, and discover the platform that drove them there. This way, you can spot your best referrer channel, and see which of your marketing channels is making the most impact. Use the data to fuel your future decisions, keep track of engaged visitors and gain insight into your website audience.
Enhance your lead nurturing process
According to Invespcro, 80% of new leads never translate into sales. This is where lead nurturing comes into play. Potential buyers need to hear from your brand to ensure you stay at the forefront of their mind. By providing leads with high-quality, relevant content, reaching out via email and building a relationship, your team increases the likelihood of them becoming a customer. The best IP tracker technology will provide users with insightful data about user behavior and website visitor journeys. You can see exactly what your leads are looking for and share content that engages them specifically. And, with real-time alerts you’ll be notified when an existing lead is on your site, helping you beat the competition and reach them first.
Improve your customer experience
It’s not just new business that website technology can help you with. Remember, customer retention matters! Destination CRM found that recruiting new customers can cost five times more than retaining your existing customers. So, it is in your best interest to keep your current clients happy. Use your reverse IP tracking software to identify when your customers are visiting your site and reach out to them at just the right time. Utilize website behavior data to spot upselling and cross-selling opportunities to maximize the revenue each customer drives. And, enhance their overall customer experience by being at the forefront — ready to help with exactly what they need.
Lead Forensics is a website visitor IP address tracking tool that helps B2B organizations discover a bounty of leads directly through their website. By tracking your business website, Lead Forensics identifies previously anonymous traffic and notifies you in real-time. Thanks to a global leading database of business IP addresses, the software reveals specific organizations visiting your site and provides you with contact details for key decision-makers. This way, users have everything they need to reach out to the right person, from the right organization at just the right time. And, with access to detailed user journeys, your teams can tailor their pitch for the ultimate follow-up. Supercharge your website and book your free demonstration today!