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Experience turbo-charged lead generation with a free trial.
Simple set-up. No commitments. Get started today.

Let’s get you started

Experience turbo-charged lead generation with a free trial.
Simple set-up. No commitments. Get started today.

Measuring sales performance – it’s not just about revenue!

by Mark Davis,
In this article:
  • Sales
  • KPIs

Though revenue generation is vital for B2B sales teams, to reach ultimate sales success, you need to be always improving.

But you won’t get very far by just using revenue to measure performance, you need multiple key performance indicators that reveal the truth about your sales team.

Look at your sales team, and ask what’s needed of them to perform well. Is it leads converted, time spent on the phone, LinkedIn connections made? No matter how big or small, if it contributes to sales success, measure it. Then you’ll know the real answers. You’ll know what your team need to do to make the most of their talents and close more sales. Though revenue is important to track, you can’t improve an end result without knowing where to start.

Consider Lead Forensics as a great place to begin. Our market-leading software identifies your anonymous business website visitors, and provides information for your sales team to contact key decision makers with a tailored approach, seconds after their website visit. With our Lead Manager feature, you can assign leads to your team and see them move through your pipeline, from interest to sale! Find out more – book your free demo today.