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Should content marketing break the bank?

by Mark Davis,
In this article:
  • Content Marketing
  • Budget

The money spent on content marketing continues to increase, with the average B2B company spending 30% of all marketing budget on this channel alone. 45% of marketing teams expect their content budget to increase within the next 12 months, but with $1 billion wasted every year on ill-fitting and ineffective content creation and distribution, could your content marketing strategy break the bank?

It’s easy to think that placing additional investments in content distribution can only boost channel performance, but problems occur when the wrong content is pushed to the wrong audience. This process generates leads with insufficient use cases for your product; these leads will never journey fully through your pipeline and are unlikely to bring any revenue return, eliminating chances of ROI. The key to content budget is achieving a balance; investing in elite content creation, deeply relevant to your audience featuring the latest research is of equal importance to investments in distribution.

To better understand content budget allocation, discover the insight offered by Lead Forensics, identifying the businesses visiting your website whilst analyzing their content preferences and referral details. Understand which content assets are popular among your audience, and which third-parties and marketing platforms bring an increased number of visitors to your online content. This insight ensures stable and effective content investments, whilst driving new business lead generation with contact details for visiting businesses and their key decision makers provided. Discover a revolutionary approach to content marketing success- book your free Lead Forensics demo today.