The ultimate aim of the marketing function is to support sales in generating revenue for the business. It’s likely the following tactics are currently being used to generate new leads: telemarketing, email campaigns, paid advertising, social media and SEO. All of these tactics are great and can be highly profitable however analytics are required to track each of them.
Lead Forensics’ IP tracking solution provides data that helps identify the campaigns that have been most fruitful for lead generation. The tool even goes one step further by identifying unknown website visitors providing a flow of new hot sales opportunities.
This Slideshare presentation explores how Lead Forensics can help businesses generate more sales.