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Simple set-up. No commitments. Get started today.

Let’s get you started

Experience turbo-charged lead generation with a free trial.
Simple set-up. No commitments. Get started today.

The human touch: a B2B marketing secret

by Jennifer Hall,
In this article:
  • B2B Marketing
  • Humanization
  • Lead Generation
  • Face to Face Marketing

We’re all searching for that magic quality. The ability to let our marketing cut through the noise and make a lasting impression.

Though it can seem an impossible task, the answer is simple – humanization. 74% of buyers say their view of a brand is more positive if they discovered it in person, as opposed to online. Bring that sense of personality to your online marketing! Face-to-face interaction is unsurprisingly the most trusted information source to your B2B buyers, so why are we hiding behind machines all the time? Let’s approach marketing with a fresh, impactful approach, bringing those core values of face-to-face interaction into an online world.

So how can you approach B2B marketing with a humanistic eye? Our latest eBook “The human touch: achieve humanization in a digital marketing world” is packed full of top tips on bringing your B2B marketing the human touch, so you can see the incredible results for yourself!

Try humanizing your B2B marketing efforts by responding to your website visitors; engaging with them as soon as they show interest in your product or service. Lead Forensics can identify your anonymous website visitors, letting you know their business name and location, contact details for key decision makers (including name and email address) and a breakdown of their visit. Follow up every lead with a fully human, tailored approach based on what your lead has engaged with on your website. 10,000 organizations on a global scale are already seeing success with Lead Forensics – book your free demo today and find out more!