The phrase has been coined many a time, that content is the king of all marketing strategies. And here’s why – lead nurture programmes.
As well as providing hot enquires, content strategies nurture leads, and those leads spend an average of 47% more. This means, in terms of revenue generation and ROI, lead nurture should be high on your priority list, along with having an incredible content marketing strategy. Our recently published blog outlines 5 simple steps you can take today to reach content royalty, so click here and get started!
Why not use Lead Forensics to boost your lead nurture programme? Our software tells you which businesses have visited your website, and provides contact details for key decision makers, including email addresses, so you’ll have more leads than ever before to nurture lovingly into a sale. And as Lead Forensics also tells you what your website visitors were looking at and where they came from, you can be sure the content you send them is specifically targeted at the problems they were looking to solve. How impressive is that?! Look into our free demo and no-obligation trial today, and get a taste of how Lead Forensics can help you maximise your content marketing strategy and lead generation.