Website visitor tracking offers B2B marketing departments some seriously exciting advantages. Understanding website visitor audience identity and behaviours allow marketers to run more efficient campaigns for improved results, but what can this tracking process offer B2B sales teams?
Advanced website tracking tools provide something sales teams need more than anything: data. With the right tool, your B2B sales team can discover the data needed to fuel their pipeline with fresh leads who have already shown an interest in your businesses by visiting your website. This revolutionizes the way you gather new lead data and discover new business opportunities. These trackers also allow sales teams to reignite cold leads, responding instantly to brand engagement, keeping your product front of mind for increased sales activity. Safe to say – website visitor tracking has a lot to offer the world of B2B sales.
This is exactly what Lead Forensics can do, using advanced IP tracking and our extensive database of business contacts to identify the businesses visiting your website, and provide contact details for key decision makers. With a full visitor journey breakdown provided, along with sales team assignment and trigger reports for visitor alerts, this solution truly is the secret to sales success.
Your website is the online shopfront of your business; every day new opportunities come and go from your site, only 2% of them ever contacting your sales team. It’s time to take conversion into your own hands with Lead Forensics, ensuring you maximize on that 98% of unconverted visitors! Find out more – book your free demo today!