The top 5 advanced IP tracker tips and hacks
Including website tracking technology in your 2020 strategy is a must if you want to see ROI fast, generate high-quality leads and maximize your B2B website. But, it’s important to remember when adopting any new marketing technology that it should support your wider goals and enhance your processes. A website IP tracker can benefit your business in countless ways — so, you need to be sure you are using it to its full effect to support your strategy and take your business to the next level. With Lead Forensics, for example, every business is allocated Customer Success Manager who is dedicated to ensuring they get the most out of the software and meet their objectives as efficiently and effectively as they can. Let’s explore five tips and hacks for successful IP tracking.
Make use of real-time notifications
The best IP tracker software provides real-time notifications, alerting users of their website visitors as they land. While this can be an effective tool for identifying leads, it can also help you get in front of potential clients before your competitors do, and reach out at just the right time. According to Microsoft, 96% of consumers worldwide say customer service is an important factor in their choice of loyalty to a brand. What could be a better display of great customer service than reaching out to a potential lead at the height of their interest, speeding up their research process and providing the information they need at just the right time?
Utilize data to enhance your content
Content marketing is an important strategy for B2B marketers and salespeople, helping to support your wider demand generation and nurturing processes. According to CMI, 69% of B2B marketers have a documented content strategy. But, NewsCred Insights found that the average reader spends just 37 seconds reading your content. So, discovering a way to make it as engaging as possible is in your best interest. Utilizing intelligent IP tracking tools, discover who makes up your target audience and identify what they are most interested in. Use this insight to create content that will capture their interest and enhance their buyer journey.
Track existing customer behavior
Marketing Metrics found that for customers that have previously made a purchase from your business, there is a 60% chance they will make at least one more purchase. Therefore, it is pivotal to ensure retaining your existing clients through a great customer experience, a personalized approach, upselling and cross-selling and engaging loyalty programs is part of your plan. Use your IP tracking technology to see when existing customers land on your website, and identify the pages, products and content they are looking at. This can help you spot any issues they may have and provides sales teams the information they need to reach out with new opportunities.
Use an IP address tracker to integrate your teams
According to Super Office, 95% of sales leaders are aligned with marketing. And, misalignment between sales and marketing technology and processes costs B2B organizations more than 10% of their revenue per year. Intelligent software, like IP tracking software, can help your teams work together seamlessly. Marketers can generate engaged leads directly through the business website, and salespeople can enhance and personalize their approach for the ultimate collaboration. Plus, effective website tracking tools, like Lead Forensics, can integrate with any customer relationship management (CRM) tool, so teams can manage, and nurture leads effectively thanks to a fully aligned process from start to finish.
Optimize your website with analytics
Optimizing your website for conversions is good practice when it comes to seeing great business results. According to Econsultancy, only 22% of businesses are satisfied with their conversion rates. And, Marketing Sherpa found that 74% of CRO programs increase leads and sales. So, be sure to utilize technology to help you optimize your website! With quality IP tracking, businesses will be able to identify their website visitor user journeys, as well as discover the pages on their site that are working and those that aren’t. Use analytics and data to optimize your site, improve your overall user experience, and identify your best performing content to help with future content creation.
Lead Forensics is a leading reverse IP tracking tool that can turbocharge your B2B website. It works by tracking visitors to your site and revealing their previously anonymous identities, even if they don’t make an inquiry. Thanks to a global leading database of business IP addresses, business will get notified of the exact organization exploring their website in real-time. The tool also provides detailed user journeys and access to contact details of key decision-makers. This way, marketers and salespeople have everything they need to create the ultimate pitch. Supercharge your lead generation, enhance your customer service and align your teams for success. Discover a bounty of new business leads directly through your website and book your free Lead Forensics demonstration today!