Third-Party Cookies: Everything B2B Marketers need to know
With rapidly evolving regulatory restrictions, Google announced in early 2020 that they would stop using third-party cookies in Chrome, joining a growing list of browsers including Safari and Firefox who have already phased them out.
While Google had planned to phase third-party cookies out by 2022, that date has now been pushed back to 2023, with developers citing that more time is needed to ensure this is done correctly.
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