The dark ages of sales are over – your team are no longer just voices on the end of a phone, but friendly faces for your buyers to trust.
It’s been announced that a whopping 60% of buyers connect with sales once they’re already in the consideration stage. That means for your sales team, it’s no longer about gaining a prospect’s interest in what you’re offering, it’s about proving your product and why it’s you they should buy from.
The time has come to delve deeper. Your sales team need to be prepared for the fact their prospect might already know everything about your product- they just need the final convincer. Take time to test your sales team, and understand how they cope with “off script” situations. That way, they’re ready for every phone call they make.
But why not get there first? The same article found 69% of B2B buyers feel positive when speaking to a sales representative if their needs are listened to. What better way to respond to a prospects needs than by phoning them off the back of a website visit?
Lead Forensics shows you what businesses are visiting your website, and provides you with the contact details to match- so you can catch your future buyers early in their consideration process, and know their needs from what pages they looked at- the perfect ammunition for an outstanding sales team.