Use Case: Lapsed Customers

Win back lost business. Lead Forensics alerts you when former customers return to your website, giving you the opportunity to re-establish contact and rekindle relationships at a fraction of the cost of acquiring new customers.

Read on to find out how to grow your revenue by identifying lapsed customers in your anonymous B2B website traffic.

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How it Works

Lead Forensics tracks when former customers – who haven’t engaged with your brand for a while – revisit your site. This signals renewed interest, allowing your team to act fast with personalized outreach.

Tailor your messaging to their current needs based on real-time insights and bring them back into the fold.

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Identify and Capitalize on Opportunities from Lapsed Customers

Winning back lapsed customers drives revenue without the high cost of new acquisition:

Reduction in churn: Re-establish contact and bring back lost customers.

Increased win-back campaign effectiveness: Engage lapsed customers with the right offer and recover lost revenue.

Lower acquisition costs: Winning back lapsed customers costs less than acquiring new ones, improving overall ROI.

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Real-life Example

Lead Forensics helped one of our B2B Service Provider clients to re-engage lapsed accounts, resulting in a +30% recovery of lost customers and a 25% increase in renewals within six months.

Lapsed customers can be easier to win back than you think. We helped this client to detect when former customers show renewed interest, and enabled them to drive significant revenue from previously lost accounts at a fraction of the cost of new customer acquisition.

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Use Case: Lapsed Customers

Lead Forensics - free trial

How it Works

Identify and Capitalize on Opportunities from Lapsed Customers

Real-life Example

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