While we all spend some time working remotely and adjusting to some of the changes that it presents — it’s pivotal for B2B leaders to keep driving their organization forward. Now more than ever, embracing technology, investing in digital marketing and transforming your business website are all crucial to success. After all, your website is now your most valuable asset for everything from customer retention through to lead generation. To keep things as close to ‘business as usual’ as possible, you need to have a robust online strategy in place. And, that’s exactly where intelligent website visitor tracking technology comes in. To maximize the return from your marketing efforts, boost your website conversions, and discover new leads in the absence of traditional marketing — lead generation software is a must.
What is website visitor tracking?
Let’s start by gaining a clear understanding of website visitor tracking technology. It presents a whole host of business benefits — from providing detailed analytics and valuable website visitor insight, to helping you identify your best referer channels and providing you with the information you need to optimize your site. This can help you make data-fuelled business and marketing decisions, and help you get to know your audience and customer-base better. There are a number of tools available, ranging in price, capabilities, and the level of insight available. When it comes to generating business leads, however, some tools rely on cookies, form-fills, existing business databases or even remove key visitor information before sharing it with you. If you’re looking to revolutionize your lead generation marketing, you may need a more advanced tool.
Reverse IP tracking: revolutionizing remote working
An IP address tracker is a form of website visitor tracking technology that enables businesses to track their visitors based on their IP address. When a visitor lands on your website, the tool identifies their unique IP address, and can then track the behavior of the visitor. While this is valuable — an IP address alone isn’t able to tell you a lot about your website visitor. According to Econsultancy & IBM, 33% of elite marketers say having the right technology for data collection and analysis is most useful in understanding customers. Reverse IP tracking provides a solution to this issue, presenting users with top-level data associated with the domain visiting their website. Lead Forensics, for example, shares the name of the organization, as well as the contact details of key decision-makers and detailed user journeys of their time spent on your site. This gives your business a hugely competitive advantage — opening your teams’ eyes to a world of useful data and creating tons of potential new opportunities.
Generating leads online: your digital marketing strategy
Your website is a goldmine when it comes to potential customers. But the B2B buyer journey isn’t simple. In fact, Gartner found an average of seven people are involved. And, according to Edelman, 63% of consumers need to hear an organization’s claims three to five times before they believe it. With intelligent IP tracking in place, you can transform your website into a hub of engaged leads, even if they don’t make an inquiry. After all, visiting your website is a pretty good indication they are interested in your brand or your product. And, just because someone doesn’t inquire the first time they visit your site, doesn’t mean they won’t in the future. With such a crowded digital space, getting noticed first is key!
Reverse IP tracking technology gives businesses the chance to reach out in real-time, provide their potential buyers with relevant content and move them through the pipeline quickly. If you’re investing more time, budget, resources and creative energy in executing the best online marketing tactics, then technology can help you prove the ultimate ROI from every channel.
Capture data, fill the top of your funnel with engaged leads and boost your conversion-rate without relying on visitors inquiring. And, you can even maximize on your existing customer relationships by spotting opportunities from current customers, pipeline prospects and lapsed clients, and reaching out at just the right time.
Lead Forensics is an innovative reverse IP tracking technology that transforms B2B websites into a hub of engaged leads. The tool works by tracking visitors to your business website, revealing their previously anonymous identity and notifying users in real-time. Lead Forensics clients are also provided with accurate contact details and detailed user journeys of the visitors’ time spent on their site. This way, marketers, sales representatives and customer service teams can access all the data they need to reach the right person at the right time — and tailor the content and approach to meet their needs. Book your FREE Lead Forensics demonstration today to discover a bounty of new leads directly through your website, maximize marketing ROI and take your business to the next level.