As B2B marketers, we throw around a lot of jargon — even if we’re not truly clear on what certain words mean, or how to accurately use them. If conversion-rate optimization or CRO is one of the marketing phrases you need a refresher on, we’re here to help.
• A simple introduction to conversion-rate optimization
• The calculation you need to know
• The conversion funnel and how to optimize every stage
Download your quick-win guide to CRO today!