79% of leads generated never become clients, due to a lack of careful nurture. This process helps position your brand as industry experts and improves universal product understanding. Lead nurturing constructs an individual brand experience and journey for each potential buyer. To achieve business success, you need to embrace this intricate process.
However, like any strategic technique, it can be easy to get lead nurture wrong and do more damage than good. You need to strike a balance, executing enough communications to keep your brand at the forefront of the potential buyers’ minds without over-nurturing them through consistent contact. The secret to lead nurture success is ensuring you reach out at the right moment.
Responsive follow-up communications can revolutionize your nurture approach. Contacting a lead within five minutes of displaying brand engagement makes you 4000% more likely to achieve a sale. When a lead engages with your brand through a website visit, content download or email, they’re thinking about their business pain points and asking how your product or solution can streamline their processes to solve this nagging inconvenience. They provide the opportune moment for conversion! The question is- how do you know when a potential buyer is engaging with your brand? How do you know when to take responsive action and maximize their interest?
Using Lead Forensics, you can identify when a valuable lead is engaging with your business website, gaining real time visitor data including contact details and a complete picture of their website journey. With phone numbers and email addresses for key decision makers provided, Lead Forensics has the power to revolutionize your lead nurture approach for advanced results. With an inbuilt lead manager function and live visitor alerts, your team can take responsive action faster than ever before, heightening your chances of sales success. 10,000 B2B organizations already use Lead Forensics to revolutionize their approach to lead generation and nurture. They secured over $1 billion in revenue last year thanks to our market-leading software. Join them today- book your free demo!