Must have lead generation software to include in your strategy

There’s no doubt that lead generation is a key part of your business and marketing strategy. If you want to grow, drive revenue or improve your reputation, then acquiring new customers should be on your agenda. But what is the best way to generate leads and create new business? 2019 is all about embracing software […]

What is AIDA and how is it used?

Hello! Welcome to this Lead Forensics educational video. Elevating your marketing and sales success. Educational insights brought to you by marketing and sales leaders.   If you’re in B2B marketing, you’ll hear the term AIDA used all the time.   It’s an idea that we know has worked in the past, and there’s little doubt […]