How does Lead Forensics work?

Lead Forensics uses a small piece of code, much like Google Analytics, which tracks IP addresses visiting a website.

Those IP addresses are then matched against data held by Lead Forensics, providing accurate information about unknown website visitors.

How Lead Forensics works

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About the Lead Forensics data

When it comes to data, bigger really is better. When searching for the perfect website visitor analysis software for your organization, the most important factor to consider is the data matching against your visitors.

Lead Forensics’ proprietary database is the largest of its kind in the world, containing over 1.4 billion B2B IP addresses, with more being added each day, so your business has access to the biggest data solution on the market.

What makes our data the best?

Lead Forensics invests around $12 million each year into data alone, owning exclusive rights to specific data ranges that you won’t find anywhere else.

Our in-house team of over 130 analysts conduct daily reviews and verification to ensure data accuracy, and with access to over 127 data points, you can be sure you’re accessing the most up to date contact information.

Essential or Automate?

Lead Forensics offers two main ways to access your unknown website visitor information.

The Essentials plan is ideal for small to medium-sized businesses, providing you access to the Lead Forensics portal where you’ll see who’s viewing your website, what they’ve looked at, and how to get in touch with them.

The Automate plan is perfect for enterprise-level businesses with high website traffic. Our technology sorts the data in real-time and sends it into your existing tech stack that your team are already familiar with. This enables you to keep your current workflow while sending high-quality leads to the right people within your business.

With Lead Forensics, our sales teams reach out in real-time, can add web visitors to a nurture or inbound workflow; or instantly engage with a follow-up communication or meeting request.

Lucy Sanderson, Marketing Manager, MPA