80% of B2B marketers claim to be data-driven, yet 1 in 3 struggle to properly measure their lead generation success. Understanding the best metrics to measure when managing a detailed lead generation strategy can be tricky with each channel having its own KPIs.
In the run up to Christmas, the team at the Portsmouth Lead Forensics office have collectively raised funds to ensure that many of the children connected to the Southern Domestic Abuse Service (SDAS) can start their holiday season with a gift. The company ran a series of “dress down” days at £1 per day to […]
Every organization wants to construct a winning lead generation strategy, and many look at whether working with a lead generation specialist could help their results. Whether you want to outsource all lead generation, or just specific channels, like email or telemarketing, it’s important to make sure you manage your expectations.
Lead generation is key; it keeps your business alive by fuelling your sales pipeline, but successful lead generation is not always an easy ride. Many turn to lead generation software, to help their teams undertake a more complex marketing strategy with targeted campaigns to improve the quality of new business opportunities generated for the business.
Lead generation marketing is essential for every growing organization; kicking off your sales pipeline and providing the opportunities that lead to revenue increase and overall business growth. Recent studies show some common key challenges facing marketeers. A staggering 42% struggle to attract their target audience, and a third of teams find difficulty in managing response […]
As more millennials come into decision making business roles, we see a significant shift in many areas affecting B2B sales. The rise of technology means millennials think differently; they look to social media and online outlets for information and assurance. 73% prefer email communications above all others. This means your sales team may need to bend their strategy…
Without a healthy sales pipeline, your business will struggle to achieve the results you need to continue to grow. A healthy pipeline encapsulates many things; you need a constant stream of new lead data and sales opportunities to ensure your pipeline never empties, and you need a winning strategy to successfully move these leads down your pipeline, so they come out the other side as clients.
A B2B sales strategy can be delicate – adding the wrong tool to the mix can do more than just affect your results, it can lower team motivation and reduce the health of your overall pipeline. How do you know when a sales software is right for your team?
B2B sales success is imperative to your overall business result and annual yield; it effects your marketing and retention strategies whilst boosting business growth. But B2B sales is not always easy road to travel, so the sooner you discover what works best for your team, the better!
Based upon extensive research gathered from leading recruitment and company review website Glassdoor, the CMI reviewed over 700,000 UK based businesses, with global software company Lead Forensics named in the report as one of the most inspirational places to work in the UK!