Use data-driven decision-making to fuel growth in 2021

In 2021, the idea of using data to inform your marketing strategy and fuel business growth shouldn’t be new to you. Harnessing information about your customers, interactions and website visitors is a tried and tested approach to boosting conversions, fostering loyalty and maximizing return on investment from your marketing ventures — all of which are […]

15 lead generation strategies for 2021

Generating high-quality leads has never been so important for B2B organizations — and the way we do it is evolving. Our lead generation experts have pulled together 15 tips for executing the most effective lead generation strategies ahead of 2021. Use these ideas to fuel your plan and future-proof your new business strategy. Look back […]

How to ensure your B2B marketing strategy is 2021-ready

Future-proofing your business’s marketing strategy for the year ahead is something marketers should be doing annually. But after the unpredictable events of 2020, preparing for 2021 feels a little different — perhaps more difficult than previous years, or even a bit scary. In times of fear and uncertainty, preparation is key! And, being able to […]

Build a B2B sales and marketing technology stack for 2021

Even the very best B2B sales and marketing teams can’t survive on skills and determination alone. Behind every high-quality B2B organization is a technology stack that supports, supercharges and empowers its team to thrive. As we rapidly head towards the end of 2020 and start planning for 2021, it’s time to assess your current technology […]

Marketing trends that took 2020 by storm

The start of 2021 doesn’t just mark the beginning of a new year — but the start of a new decade, too. It will also mark the end of what was, undoubtedly, one of the most unpredictable years to date. When it comes to B2B marketing, we don’t like guesswork or uncertainty. We rely on […]

Why we can’t ignore 2020 when planning for 2021

The events of 2020 have been disastrous to a number of industries — from travel and tourism to events and leisure, to name just a few. Just a quick look at your LinkedIn feed, and you’ll see an influx of companies impacted by COVID-19 — whether they have gone bust or had to make significant […]

5 must-have martech tools for H2

The first half of 2020 came with its own set of unique challenges. So, are you and your business prepared for H2? If this year has taught B2B marketers anything, it’s that technology is vital. As we evolve into an entirely online world — with an increase in digital marketing tactics, more online sales, and […]

6 tips for creating a compelling calls-to-action

Every website conversion has come from a powerful, engaging call-to-action (CTA) that has led a visitor to make a purchase, send an inquiry or sign-up somewhere on your website. To optimize your site for conversions, you need a robust CRO strategy in place — and your calls-to-action are a significant part of that. To grow […]

How to create high converting landing pages

Let’s talk about landing pages. Often separate from your homepage, and personalized to specific campaigns, each of your landing pages should be created with one, singular goal in mind. For B2B marketers, high-converting landing pages are essential — to maximize the ROI, to generate more business leads, and to engage your visitors no matter how […]

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What exactly is CRO?

As B2B marketers, we throw around a lot of jargon — even if we’re not truly clear on what certain words mean, or how to accurately use them. If conversion-rate optimization or CRO is one of the marketing phrases you need a refresher on, we’re here to help.   • A simple introduction to conversion-rate […]