What do B2B buyers really care about?

As we enter another year of uncertainty, it is more important than ever before to understand the needs of our potential B2B buyers and customers. After what has been a turbulent year for businesses all over, it is understandable that a number of companies are reluctant to put their hands in their pockets. As spending […]

Lead Forensics turbocharges lead generation with Panintelligence partnership

Lead Forensics is transforming the way our customers can access, analyze and interpret data to help turbocharge lead generation, through a new partnership with data analytics and business intelligence (BI) software developer, Panintelligence. Aligned with the continued evolution of the Lead Forensics solution, we are integrating Panintelligence’s pi platform into its market-leading platform, to create […]

Lead Forensics achieves ISO 27001 certification

We are delighted to announce we have achieved the International Organization for Standardization (ISO) 27001 certification. Our business has invested in the people, processes and technology to ensure all data is sufficiently protected. The ISO 27001 is the leading international standard focussed on information security, which was developed to help organizations protect their information through […]

Celebrating client excellence with The Lead Forensics Awards

At Lead Forensics, our clients mean everything to us. And, after what has been a turbulent year in the world of B2B, we wanted to celebrate the customers using Lead Forensics in innovative and creative ways to harness the best results. Introducing: The Lead Forensics Awards! The Lead Forensics Awards, launched in late 2020, are […]

8 ways B2B marketers can kick-start 2021

Planning and implementing an effective marketing strategy has never been as challenging as it has been for 2021. But don’t fret — we’re here to help. Here are 10 things you need to consider to ensure you and your B2B marketing team kick-start the year in the right way. 1. What does your ideal customer […]

Behind the scenes at Lead Forensics: supporting Zambia’s Child in 2021

Behind the scenes at Lead Forensics is a feature that gives us the chance to showcase the ongoings at the lead generation software company. From activities and charity ventures to the faces behind the brand, get to know all things Lead Forensics! In 2021, we are committed to giving back to those in need. So, […]

Capture and convert ideal prospects

Capture and convert ideal prospects Not every website visitor is going to convert into a customer or a lead; even if they’re the perfect fit and meet your ideal buyer profile. Whether they received a poor first impression of your business, the timing wasn’t quite right, or there were internal reasons out of your control, […]

Turn unconverted inquiries into hot opportunities

View the transcript Have you ever had someone complete an inquiry form on your website or call you to inquire……..and then you can never get hold of them again? We know how frustrating this can be as you’ve invested in marketing efforts to generate these inquiries in the first place… Wouldn’t you want to know […]

Win back lapsed customers

View the transcript So you had a loyal customer, that at some point decided against renewing their contract or has taken their business somewhere else…….. you are not alone! Every business has experienced the heartbreak of losing a client. You could have the best product in the market, provide world-class customer service, and charge a […]

Amplify existing customer experience

View the transcript We all know that the best prospect is an existing customer…You have already built a relationship with their key stakeholders and understand their business needs. While current clients visit your website for many reasons: they could just be looking for a customer service number, or trying to learn more about their previous […]