Does your business blog measure up?

Though 77% of B2B decision makers engage regularly with business blogs, two in three marketing teams fail to regularly create and publish these rich content assets.

Should content marketing break the bank?

The money spent on content marketing continues to increase, with the average B2B company spending 30% of all marketing budget on this channel alone. 45% of marketing teams expect their content budget to increase within the next 12 months, but with $1 billion wasted every year on ill-fitting and ineffective content creation and distribution, could your content marketing strategy break the bank?

Is this the end of Google+?

Everything continues to plummet downhill for Google+ as HubSpot offer another debilitating blow, announcing that from 28th January 2019, their software’s social media tool will no longer support Google+. HubSpot has decided to terminate their solution’s connection to Google+, in light of the recent data breach revealing Google’s social media offering contained a bug that […]

Have you mastered social media marketing?

As 95% of 18-34-year olds are most likely to follow a brand’s progression and growth through social media, this channel has the power to reach more prospects than ever before,

Is your marketing moving with the times?

The business world continually evolves, as technology advances and trends shift; nothing stays the same, especially in marketing. Though many innovative software solutions come to the fore to benefit marketers, automation has the power to double team productivity, eliminating time-consuming manual tasks so your team can focus on the important stuff.

Are you measuring the right B2B marketing metrics?

Though 80% of marketers are driven by data, many still struggle to properly measure their marketing efforts, gauging their success and gaining vital understanding to benefit future campaigns. Only by grasping marketing metrics, can you gain advanced campaign insight to fuel improved results.

Are You Properly Measuring Your Lead Generation Results?

80% of B2B marketers claim to be data-driven, yet 1 in 3 struggle to properly measure their lead generation success. Understanding the best metrics to measure when managing a detailed lead generation strategy can be tricky with each channel having its own KPIs.