“Do not count the companies you reach; reach the companies that count.” — Antoni Chumillas, Chief Product Officer and co-founder   Account-based marketing (ABM) is a popular and effective approach to B2B sales, marketing and lead generation. Businesses identify a number of key accounts they want to work with, and reach out to them as […]

“Content marketing is a commitment, not a campaign.” — John Buscall, Chief Owner, Buscall Media    By now, all successful B2B marketers will know the true value of content marketing and why it’s so important to their business. But, creating content takes up significant time, budget and resources. While the creation and distribution of content is crucial […]

“I can’t imagine my life without marketing automation. It’s a no-brainer. To me, the fact that so many companies don’t have it is amazing.” — Holly Condon, VP Business Development, PaperSave For B2B marketers, it’s no secret that a number of day-to-day tasks can be repetitive and time consuming. That’s a given! When it comes to […]

Technology should no longer be viewed as an added bonus when it comes to your business. Instead, it plays a crucial part in helping you achieve the best results possible in the world of sales and marketing. With so many different types available — and so many channels, strategies and teams it can be used […]

Generating high-quality leads and keeping your sales pipeline full is no easy feat. In fact, according to B2B Technology Marketing Community, 61% say it’s one of their biggest challenges. Similarly, increasing quality leads is the top priority for 68% of B2B professionals. Planning the perfect strategy takes time — as well as a level of […]

According to Ad Age, 93% of CMOs say they are under more pressure to deliver measurable ROI. For B2B organizations, achieving a high return on investment should be highly important to your business strategy. It’s a great indication that what you’re doing is working, ensures you get the most for your money, and helps you […]

According to CSO Insights, as many as 68% of businesses struggle with lead generation. It is a highly necessary part of your wider business plan — and, for the best results, it should be ongoing! A lot of your team’s time, resources and budget go into the lead generation process — from sourcing and qualifying […]

According to Marketo, as little as 4% of your website visitors are ready-to-buy. So, it’s unlikely that your business will be seeing hordes of conversions and generating leads after just one visit. That’s where a robust, engaging marketing strategy comes in. The world of B2B marketing is widely misunderstood, but it has a number of […]