As 95% of 18-34-year olds are most likely to follow a brand’s progression and growth through social media, this channel has the power to reach more prospects than ever before,
The business world continually evolves, as technology advances and trends shift; nothing stays the same, especially in marketing. Though many innovative software solutions come to the fore to benefit marketers, automation has the power to double team productivity, eliminating time-consuming manual tasks so your team can focus on the important stuff.
The world of B2B marketing is broad, encapsulating an array of channels, strategies and techniques, all aiming to help widen your brand reach, boost product value and gain new business opportunities.
Though 80% of marketers are driven by data, many still struggle to properly measure their marketing efforts, gauging their success and gaining vital understanding to benefit future campaigns. Only by grasping marketing metrics, can you gain advanced campaign insight to fuel improved results.
80% of B2B marketers claim to be data-driven, yet 1 in 3 struggle to properly measure their lead generation success. Understanding the best metrics to measure when managing a detailed lead generation strategy can be tricky with each channel having its own KPIs.
In the run up to Christmas, the team at the Portsmouth Lead Forensics office have collectively raised funds to ensure that many of the children connected to the Southern Domestic Abuse Service (SDAS) can start their holiday season with a gift. The company ran a series of “dress down” days at £1 per day to […]
Every organization wants to construct a winning lead generation strategy, and many look at whether working with a lead generation specialist could help their results. Whether you want to outsource all lead generation, or just specific channels, like email or telemarketing, it’s important to make sure you manage your expectations.
Lead generation is key; it keeps your business alive by fuelling your sales pipeline, but successful lead generation is not always an easy ride. Many turn to lead generation software, to help their teams undertake a more complex marketing strategy with targeted campaigns to improve the quality of new business opportunities generated for the business.
Lead generation marketing is essential for every growing organization; kicking off your sales pipeline and providing the opportunities that lead to revenue increase and overall business growth. Recent studies show some common key challenges facing marketeers. A staggering 42% struggle to attract their target audience, and a third of teams find difficulty in managing response […]
As more millennials come into decision making business roles, we see a significant shift in many areas affecting B2B sales. The rise of technology means millennials think differently; they look to social media and online outlets for information and assurance. 73% prefer email communications above all others. This means your sales team may need to bend their strategy…