Recent studies have shown 69% of buyers don’t feel sales representatives meet their business needs on the first call. This points to one very sad but true fact – businesses aren’t treating their leads properly!
Generating new business leads takes time and a refined strategy. Engaging your business leads at the right time is paramount to success – it can make or break your sales pipeline. But knowing when to act can be difficult.
Business lead generation can be difficult, especially when you’re scrambling to set up last minute campaigns for a final push to reach targets. There is an easier way – you could always buy your business leads from a provider. But is it too good to be true…?
Many B2B marketers use IP address tracking. It’s a popular solution, helping businesses gain a better understanding of their online audience and boosts lead generation success.
IP address technology has now been around for decades, helping us to pass data between networks and access the online world. Though IP addresses are so deeply rooted in our digital dependence, many businesses remain unsure if IP address tracking software can genuinely help their marketing and sales efforts.
Almost 3 in 4 businesses see generating high quality business leads as their biggest marketing challenge. It’s all very well generating leads a-plenty, but if they don’t drive new revenue and promote business growth, what’s the point?
Generally speaking, there is an underlying fear of technological advancement, a worry that artificial intelligence could eventually override our human capabilities.
When we explain our ground-breaking software and what it can offer, some people say “I get all that from Google Analytics”- but that’s not true
With so many vanity metrics out there, businesses easily fall into the trap of over-measuring; with too many numbers to read, the wrong decisions are made, and result see detrimental effects.
Some metrics measured by web analytics tools are vital to track your success, but too much of one thing isn’t always positive.