Even in the most holistic organization, Marketing and Sales teams are famously misaligned. Be it individual targets, contrasting measurement styles, or simply a lack of communication – teams can find themselves at odds. Wires can also get crossed when attempting to transition a Marketing Qualified Lead (MQL) to a Sales Qualified Lead (SQL). Getting this […]

At Lead Forensics, we have an immense amount of pride in creating a strong company culture. We firmly believe we have created a work environment to encourage individuals to inspire one another, to develop their skills, and to truly shine. A business is made great by those that are part of it, and Lead Forensics […]

In the wise words of Ellie Pidot, strategy is simply another word for a plan. We all have goals, and the plans we put in place are how we aim to reach them. When it comes to marketing and lead generation, goals should be attached to carefully outlined, realistic and achievable SMART objectives. The methods […]

Over the past 12 months, laptops, iPads and smartphone screens have become a window into the homes, lives and realities of those around us. From your favorite influencers to colleagues and friends, communicating solely via social platforms, apps and technology has become the norm. While the Covid-19 pandemic has left many feeling physically further away […]

With only a year to go until Google starts phasing-out third-party cookies, B2B marketers need to assess how to restructure their digital marketing efforts to yield the best results. The move away from third-party cookies is said to help ensure ads are relevant and minimize the data shared with websites — but the specifics are […]

Lead Forensics hosted a webinar on the 25 March, featuring a panel of expert minds to unveil the secrets of B2B sales and marketing innovators. As the B2B sector and our relationship with technology continues to evolve at rapid pace, it’s vital that businesses do not stagnate — and continue to grow and transform digitally. […]