Lead Forensics achieves ISO 27001 Standard for Information Security Management

In February 2021, Lead Forensics achieved the International Organization for Standardization (ISO) 27001 certification.   The ISO 27001 is the leading international standard focusing on information security, developed to help organizations protect their information through the adoption of an Information Security Management System (ISMS).   One of the biggest challenges of this accreditation is that […]

Lead Forensics named a Leader in G2’s Summer 2021 Report

  Lead Forensics is thrilled to be named a Leader in G2’s Summer 2021 Quarterly Reports based on high customer satisfaction scores. G2, the world’s largest tech marketplace, enables users to write authentic reviews of software products and professional services. Lead Forensics has been celebrated as a leader in the following categories: United Kingdom Marketing […]

Removal of third-party cookies: How can you prepare?

  Discover how you can prepare for the removal of third-party cookies.   Third-party cookies are one of the most effective online marketing tools and play a major role in digital campaigns. With Google planning to phase these out by 2023, the marketing landscape is going to shift.   Download this infographic and join the […]

The death of third-party cookies: what can you do to prepare?

Google plans to phase out third-party cookies by 2023 in response to increased regulation and the demand for user privacy.   This continues to be a hot topic of discussion as no one knows what impact these changes will have on the marketing landscape yet. However, preparing for these changes is crucial and will ensure […]

Third-party cookies are ending in 2023. How can marketers prepare?

Third-party cookies have been a hot topic for web privacy throughout the years. Many claim that they have strayed too far from their original purpose, becoming invasive and posing a threat to data protection. Recognizing their invasive nature, the EU’s data protection laws have since classified cookies as ‘online identifiers’; regulation now dictates that websites […]

Third-Party Cookies: Everything B2B Marketers need to know

  Third-Party Cookies: Everything B2B Marketers need to know With rapidly evolving regulatory restrictions, Google announced in early 2020 that they would stop using third-party cookies in Chrome, joining a growing list of browsers including Safari and Firefox who have already phased them out. While Google had planned to phase third-party cookies out by 2022, […]

Life without third-party cookies: 3 tips for success

With demands for increased user privacy, Google announced in early 2020 that they would be phasing out third-party cookies in their browser Chrome, following a growing list of browsers, such as Safari and Firefox, that have already removed them.   Originally planned for 2022, Google has pushed this date back to 2023, with developers citing […]

7 ways to prepare for third-party cookie changes

Roughly 80% of marketers depend on third-party cookie data, and 70% believe that the removal of third-party cookies (3PCs) will be a step backwards for digital advertising. One thing is certain; these changes will impact the marketing landscape in a big way – so how can marketers best prepare for the changes? What solutions are […]

Life After Third Party Cookies: Where do we go from here?

  With rapidly evolving regulatory restrictions, Google announced in early 2020 that they will stop the use of third-party cookies in Chrome, joining a growing list of browsers including Safari and Firefox who have already phased out third-party cookies.    In a report by Google, they stated that “users are demanding greater privacy — including […]

Life after third-party cookies: where do we go from here?

  Around 80% of marketeers depend on third-party cookie data and 70% believe that the depreciation of third-party cookies will result in a downward shift for marketing technology, according to a recent study by Epsilon.     Before we know it, B2B marketeers will no longer be able to rely on cookie-fuelled campaigns. So, where […]