You won’t get very far by just using revenue to measure performance, you need multiple key performance indicators that reveal the truth about your sales team.
Lead Forensics are excited to see the warm reception our clients have shared with the wider business community, describing our software as “first class”, “fantastic” and “invaluable”.
If you fill a pipeline with low-quality leads, you’ll see low quality sales (if you see sales at all!).
There’s never been a better time to turbo-charge your B2B sales team and become world class!
As we reach the halfway point of 2018, it’s a great time to look at your sales team and be honest – where is there room for improvement?
94% of B2B buyer journeys start online, so a digital marketing strategy is essential.
As well as providing hot enquires, content strategies nurture leads, and those leads spend an average of 47% more.
We need to remember, it’s not all doom and gloom; GDPR is here to educate and protect, not to hinder and blame.
Have your hot, sales-ready leads on the phone in seconds, and confidently approach them with a call tailored to their website visit.
Make sure you’re choosing the right KPIs for your company – they need to be quantifiable, defined and suited to your business process.