Analytics Software – Have We Got It Wrong?
Some metrics measured by web analytics tools are vital to track your success, but too much of one thing isn’t always positive.
Analytics Software – Have We Got It Wrong?
Lead Forensics: your web analytics experts
There’s no doubt a website is vital to the success of any business, so why miss out on the data it can offer?
Optimize your B2B marketing by becoming a data master
To truly optimize B2B marketing and see successful lead generation, we need to stop being afraid of handling data, and take pride in it.
The human touch: a B2B marketing secret
74% of buyers say their view of a brand is more positive if they discovered it in person, as opposed to online.
Give your brand image the ultimate boost with B2B marketing
90% of buyers expect their brand experience to be similar across all platforms and devices, but this is easier said than done!
LinkedIn network surpasses 500 million!
With 40% of their membership visiting daily and over 100 million business decision makers and top influencers, if you’re not forming a LinkedIn lead generation strategy then why not?!
Is social selling the future of B2B sales?
Studies show sales reps using social selling are not only 40% more likely to see success in their ventures, but also have a sales pipeline that is 18% bigger!
Lead Forensics: a company to inspire Britain
SMEs are the heartbeat of our economy, driving jobs and growth. Their dynamism plays a huge part in the UK’s ability to innovate and export.
B2B marketing and sales – time to team up!
Marketing understand that sales need B2B leads with a genuine interest and need for the product.
Measuring sales performance – it’s not just about revenue!
You won’t get very far by just using revenue to measure performance, you need multiple key performance indicators that reveal the truth about your sales team.
