Every marketing department invests in various software solutions to boost campaign success and efficiency, but a recent study saw a majority of CMOs admit struggle in properly measuring return on investment. This essential figure outlines future strategies, but what processes can be taken to ensure accurate measurement? And how can your team ensure a consistent ROI from new software investments?

A successful marketing strategy requires detailed measurement and analysis, driving a deep understanding of productive processes that effect department and business success. But with one in three teams struggling to measure their essential marketing activities, there’s never been a more vital time to understand marketing metrics, and measure them to promote improved return on investment.

Lead generation is such a vital process for every business, it’s natural to question which techniques provide the best results. Inbound and outbound strategies each take a totally different approach to discovering new business opportunities, but which approach build the most effective strategy?

94% of buyer journeys start online, so ensuring your website is fully optimized to convert visitors and boost lead generation is essential. But with so many websites, how can you ensure your online experience is memorable? How can you persuade visitors to convert quickly?

Lead generation is best kept in house, as no one understand your business quite like you do! However, outsourcing leads can bring your results a needed boost when struggling through a seasonal slump or working with a highly limited resource. But how can you be sure to gain the best results? How do you know a lead generation company will deliver what they say?

Without lead generation marketing, your organization would lose new business opportunities and fail to grow. This is an important process for every business, offering its fair share of challenges and trials felt by many. Addressing these challenges is important and learning how to overcome them is even more imperative. Only then can you achieve the ultimate lead generation results, building an elite B2B marketing strategy.