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Marketing

Essential tips for building the perfect B2B social media marketing strategy

In the last five years, the amount of B2B organizations embracing a social media strategy has drastically climbed. ...

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Sales

Are millennial buyers changing the world of B2B sales?

We’re working in an exciting time for business, where we welcome an influx of millennial buyers. With 73% of B2B sales transactions involving millennial decision makers, there’s no ...

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Marketing

Maximize your event ROI with Website Visitor Tracking

In-person events are finally back! The return to events also presents a great opportunity to re-think your strategy and ensure you’re maximizing your ROI....

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Sales

What is a sales qualified lead (SQL) – and how do you get more of them?

Identifying SQLs is all about determining how well a prospect is suited to your product or service. Without a sales qualification process, sales teams instead spend hours on ...

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Marketing

Guide to website visitor tracking: strategies and tools

Companies put a great deal of their budget into creating, maintaining and driving traffic to their website - as they should. Your website is often the first interaction prospects have ...

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Sales

How to generate high-quality sales leads for your business

Getting a steady flow of quality sales leads into your business can sometimes feel about as easy as climbing Everest with no shoes. Luckily though, it’s not ...

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Marketing

14 best demand generation strategies to uplift your pipeline in 2022

Demand generation is a marketing strategy that helps you create awareness and demand for your products or services. It generates buzz, expands your reach, drives traffic, and ultimately grows your ...

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Customer churn

12 proven strategies to reduce customer churn in 2022

Did you know that acquiring a new customer can cost as much as five times more than retaining an existing customer? Not only that, but just a 5% increase in customer ...

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Sales

5 killer B2B sales techniques you can master in a day

The amount of time salespeople spend actually selling in 2022 has dropped dramatically. Pre-pandemic, salespeople in the UK spent on average 36% of their time at work selling. In 2022 that ...

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