B2B marketing encapsulates an enormous number of channels, tactics and strategies, all made easier with an innovative marketing software. But with so many to choose from, purchasing decisions are difficult. When selecting a new marketing software, work through these essential steps to select the ultimate solution.

This guide will cover:

- What metrics mean for B2B marketers - Essential metrics to measure for detailed marketing analysis - Best practices for effective marketing measurement to promote strategic improvement

Every marketing department invests in various software solutions to boost campaign success and efficiency, but a recent study saw a majority of CMOs admit struggle in properly measuring return on investment. This essential figure outlines future strategies, but what processes can be taken to ensure accurate measurement? And how can your team ensure a consistent ROI from new software investments?

A successful marketing strategy requires detailed measurement and analysis, driving a deep understanding of productive processes that effect department and business success. But with one in three teams struggling to measure their essential marketing activities, there’s never been a more vital time to understand marketing metrics, and measure them to promote improved return on investment.

Lead generation is such a vital process for every business, it’s natural to question which techniques provide the best results. Inbound and outbound strategies each take a totally different approach to discovering new business opportunities, but which approach build the most effective strategy?

94% of buyer journeys start online, so ensuring your website is fully optimized to convert visitors and boost lead generation is essential. But with so many websites, how can you ensure your online experience is memorable? How can you persuade visitors to convert quickly?