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Lead Generation

Marketing

12 B2B lead generation strategies that actually work

Generating B2B leads is no walk in the park, and finding a straight answer on which strategies are most effective can be almost impossible....

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ABM

Marketing

ABM: how to close more deals with Account Based Marketing

Account-based marketing is a strategy that helps businesses identify and target specific customers based on their account history. Rather than focusing on individual leads, ABM takes a holistic view of ...

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MQLs and SQLs - relay race

Marketing

MQLs and SQLs – are you wasting over 70% of your leads?

Are you wasting over 70% of your opportunities without even realizing it? Did you know that on average, B2B SaaS companies take 46 hours and 53 minutes to follow up ...

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B2B sales pipeline metrics: the essential list

Sales

B2B sales pipeline metrics: the essential list

There are literally hundreds of B2B sales pipeline metrics! Each one offers your business a new piece of insight, but there’s always a limit. Too many metrics become ...

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marketing and sales funnel

Sales

How to create a B2B Marketing and Sales funnel to grow your revenue

Marketing and sales funnels are like a blueprint for you to close more business and grow your revenue. Read on or use the navigation below to learn how ...

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Hitting your B2B sales targets

Sales

B2B sales – how to hit B2B sales targets in 2022

Let’s cut to the chase; when it comes to B2B sales targets, things have changed. Fifty years ago, selling was enabled by in-person interactions, your personality, and how ...

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What is B2B marketing?

Marketing

B2B Marketing Explained: Essential Guide

What is B2B marketing, what is the process, and which strategies should you use for effective B2B marketing?...

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First Party Data

Marketing

First Party Data: Moving Away From Third Party Data

Third-party data has long been the cornerstone of how businesses connect with their customers. However, we’re about to start a shift towards first party data. In 2024, Google intends to ...

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B2B sales

Sales

B2B sales explained: What is B2B sales?

What is B2B sales, what's the difference between B2B and B2C sales, and how can you get more sales leads? Read on to find out......

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