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ABM

Marketing

ABM: how to close more deals with Account Based Marketing

Account-based marketing is a strategy that helps businesses identify and target specific customers based on their account history. Rather than focusing on individual leads, ABM takes a holistic view of ...

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MQLs and SQLs - relay race

Marketing

MQLs and SQLs – are you wasting over 70% of your leads?

Are you wasting over 70% of your opportunities without even realizing it? Did you know that on average, B2B SaaS companies take 46 hours and 53 minutes to follow up ...

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B2B sales pipeline metrics: the essential list

Sales

B2B sales pipeline metrics: the essential list

There are literally hundreds of B2B sales pipeline metrics! Each one offers your business a new piece of insight, but there’s always a limit. Too many metrics become ...

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marketing and sales funnel

Sales

How to create a B2B Marketing and Sales funnel to grow your revenue

Marketing and sales funnels are like a blueprint for you to close more business and grow your revenue. Read on or use the navigation below to learn how ...

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Hitting your B2B sales targets

Sales

B2B sales – how to hit B2B sales targets in 2022

Let’s cut to the chase; when it comes to B2B sales targets, things have changed. Fifty years ago, selling was enabled by in-person interactions, your personality, and how ...

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What is B2B marketing?

Marketing

B2B Marketing Explained: Essential Guide

What is B2B marketing, what is the process, and which strategies should you use for effective B2B marketing?...

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First Party Data

Marketing

First Party Data: Moving Away From Third Party Data

Third-party data has long been the cornerstone of how businesses connect with their customers. However, we’re about to start a shift towards first party data. In 2024, Google intends to ...

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B2B sales

Sales

B2B sales explained: What is B2B sales?

What is B2B sales, what's the difference between B2B and B2C sales, and how can you get more sales leads? Read on to find out......

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business meeting sales conversion

Sales

The Sales Conversion Secret: Business IP Tracking

For any business, regardless of its size, sales conversion and driving revenue is vital to its success. Companies that just sit back and wait for customers to arrive at their ...

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