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The latest thinking on B2B sales, marketing and account management

14 best demand generation strategies to uplift your pipeline in 2022

Demand generation is a marketing strategy that helps you create awareness and demand for your products or services. It generates buzz, expands your reach, drives traffic, and ultimately grows your ...

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12 proven strategies to reduce customer churn in 2022

Did you know that acquiring a new customer can cost as much as five times more than retaining an existing customer? Not only that, but just a 5% increase in customer ...

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Sales

5 killer B2B sales techniques you can master in a day

The amount of time salespeople spend actually selling in 2022 has dropped dramatically.

Pre-pandemic, salespeople in the UK spent on average 36% of their time at work selling. In 2022 that ...

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Marketing

Third Party vs First Party Cookies

You’re about to lose your third party cookies. That’s enough to make you as sad as this little guy… ...

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Marketing

Email marketing strategy for B2B: a strategic approach for lead generation

Did you know that email marketing is over 40 years old? The first marketing email was sent in 1978 to 400 people and yielded a whopping $13 million in sales - it’...

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