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The latest thinking on B2B sales, marketing and account management

GDPR: What does it mean for businesses

GDPR – which stands for General Data Protection Regulation – was developed by the European Parliament, with the aim to strengthen data protection laws for individuals within the European Union. It is ...

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Sales

5 B2B sales techniques you need to master

Continually producing the results your business needs to grow is not easy. If anything, it’s becoming steadily more difficult as the world of B2B sales evolves. With new ...

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Marketing

How Lead Forensics complies with GDPR

Finding your way to GDPR compliance can feel like hiking up a mountain. You can see the summit in the distance, but the path is unclear and at times you ...

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Marketing

How to create interesting and informative infographics

Everybody has a preferred learning style and way of taking in information that they find most effective. For some, it will be an auditory approach that involves speaking and listening, ...

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A world map showing IP address locations

Marketing

Digital 101: What is an IP address and what does it mean?

To understand IP addresses and what they mean for businesses, we need to go back to basics. Internet Protocol (IP) is a set of rules governing the format of data ...

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