Privacy Policy - Lead Forensics

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        Privacy Policy

        Lead Forensics is software that reveals the identity of your anonymous website traffic and turns them into actionable leads within a business to business environment.  As a leading provider of SaaS solutions, we are committed to providing a high calibre data led solution for all of our clients, as part of that we take data compliance extremely seriously and are pro-active in ensuring the compliance of both the SaaS solutions we provide to our customers as well as ensuring compliance as a business entity in our own right.

        The purpose of this statement is to provide information regarding how and why Lead Forensics collect, process and store data, as well as providing the appropriate contact information should you wish to request the information we hold about you, withdraw from processing or request deletion of any data we hold about you.

        Under the EU General Data Protection Regulation (GDPR) there are six lawful basis for processing personal data.  These are detailed as follows:

        • Consent

        The individual has given clear consent for you to process their personal data for a specific purpose

        • Contract

        The processing is necessary for a contract you have with the individual, or because they have asked you to take specific steps before entering into a contract

        • Legal Obligation

        The processing is necessary for you to comply with the law (not including contractual obligations)

        • Vital Interests

        The processing is necessary to protect someone’s life

        • Public Task

        The processing is necessary for you to perform a task in the public interest or for your official functions, and the task or function has a clear basis in law

        • Legitimate Interests

        The processing is necessary for your legitimate interests or the legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests. (This cannot apply if you are a public authority processing data to perform your official tasks.)

        Further information regarding the lawful basis for processing personal data can be found at     


        Lead Forensics Marketing and Sales Data

        As an organisation that processes business related data, Lead Forensics has assessed all six grounds for lawful processing of personal data and has selected ‘Legitimate Interests’ as the most suitable lawful ground for the processing of data for the purposes of Lead Forensics marketing and sales.

        Lead Forensics collects, processes and stores data relating to businesses and decision makers.  We believe that the individuals that we process the data of, are likely to have an interest in the Lead Forensics product.  Deemed as ‘Legitimate Interest’ this is based upon specific criteria including the business industry sector, size of organisation as well as the individual’s job function within the organisation.  Our typical segmentation includes those within marketing, sales, business development, MD and owner related job functions, although this list is not exhaustive and other variables may apply.

        We will only ever collect, process, and store the essential information required for making contact with the data subjects within a business environment.  The personal data we collect is limited to:

        • First name
        • Last name
        • Email address
        • Social profiles (limited to LinkedIn)
        • as well as business IP address.
        • Other business-related data may also be processed including business name, job function, turnover and business address, however we will never collect further personal data such as those classed under ‘Sensitive Personal Data’.

        The data collected will be used to communicate marketing and sales messages relating to the Lead Forensics product, based upon the job function held by the data subject.  Lead Forensics specifically only sends messages to those we believe are likely to be interested in the Lead Forensics product based upon the organisation they are employed by and based upon their job function within that organisation.  Messages from Lead Forensics could be delivered via email, social media, via telephone or any other business to business (B2B) marketing methods that may be relevant.

        When you send Lead Forensics an enquiry or booking form via our website or one of our micro sites you will be asked to provide your contact details. We will use the data you provide to process your request and may use it to inform you by email, telephone or mail about other Lead Forensics products and services that we feel may be of interest to you, it is deemed that as you have visited the Lead Forensics website and provided us with your contact information that you are legitimately interested in our products and services.  You have the right to object from any method of correspondence at any time, using the unsubscribe button on an email, by informing the telephone operator or by contacting us via any of the methods below.

        Screening phone numbers against TPS/CTPS Lists

        All phone numbers that are collected are checked against the TPS (Telephone Preference Service) and CTPS (Corporate Telephone Preference Service) lists daily. This will ensure that our team does not contact via telephone any individual or business that has registered their phone number on either of these lists.


        How we Procure Data

        At Lead Forensics we procure data in a variety of ways, collected in line with the lawful basis of ‘Legitimate Interests’.  If you have received correspondence from us, we will have procured your data in one of the following ways:

        • You have requested information from Lead Forensics on a previous occasion
        • Someone has sent us your e-mail address requesting information about our articles and/or services be sent to you
        • You or someone else has expressly shared your contact details with us for the purpose of receiving information now and/or in the future
        • We have previously met at an event and your business card or contact details were handed to us willingly
        • You or a business colleague has visited our website and we believe that there is a genuine legitimate interest in our services
        • You have previously connected with a member of our team via LinkedIn and discussed our services
        • A member of our team has found your business and your contact details online, believing that your business would genuinely be interested in the Lead Forensics product, based upon your job function aligning with our typical customer profiles they have made contact to introduce you to our product
        • Your data has been purchased by a registered third-party data supplier, which will have been segmented by industry, organisation size and job function based upon our typical customer profiles. (Due diligence checks around GDPR compliance will have been conducted accordingly)

        Legitimate Interest Assessment (LIA)

        Lead Forensics has carried out a Legitimate Interest Assessment (LIA) as advised by the ICO.  Based upon that assessment it is deemed that the rights and freedoms of the data subjects would not be overridden in our correspondence regarding Lead Forensics and that in no way would a data subject be caused harm by our correspondence.  Based upon our segmentation by organisation and by specific job function, coupled with our processing of personal data within the context of a business environment, we believe that any individual that receives correspondence from Lead Forensics in a direct marketing or sales capacity, could be legitimately interested in the Lead Forensics solution.  It is also deemed that direct marketing and sales is necessary in the context of promoting Lead Forensics to professionals in business in order to increase awareness of our SaaS solution in the marketplace.

        Per the ICO guidance, Lead Forensics can confirm:

        • We have checked that legitimate interests is the most appropriate basis
        • We understand our responsibility to protect the individual’s interests
        • We have conducted a Legitimate Interests Assessment (LIA) and kept a record of it, to ensure that we can justify our decision
        • We have identified the relevant legitimate interests
        • We have checked that the processing is necessary and there is no less intrusive way to achieve the same result
        • We have done a balancing test, and are confident that the individual’s interests do not override those legitimate interests
        • We only use individuals’ data in ways they would reasonably expect
        • We are not using people’s data in ways they would find intrusive or which could cause them harm
        • We do not process the data of children
        • We have considered safeguards to reduce the impact where possible
        • We will always ensure there is an opt-out / ability to object
        • Our LIA did not identify a significant privacy impact, and therefore we do not require a DPIA
        • We keep our LIA under review every six months, and will repeat it if circumstances change
        • We include information about our legitimate interests in our privacy notice

        Lead Forensics has an in-house data verification team, who are responsible for ensuring the validity and quality of the data contained within the Lead Forensics CRM system ‘Cyclone’.  The team continually cleanse the data held within the CRM system, completing a full cleanse cycle at least once every 12 months.  Any records found to be out of date are placed into a deletion queue which is securely purged four times in a 12-month period.


        Data Storage and Retention

        The data held within the Lead Forensics CRM system is processed and stored in the UK within a secure environment.

        Lead Forensics has a continual cycle of cleansing and refreshing data contained with our CRM system; all data is verified at least once in a 12-month cycle.  Any invalid records are placed into a deletion queue, which is then securely purged four times in a 12-month period.


        Call Recordings

        In the interest of our employees, customers, and prospective customers, all calls are recorded for training and monitoring purposes. Please see our Call Recording Policy for more information.


        Recording of Webinars

        Please note that we may record our webinar sessions.

        The presenter represents a data controller of personal data recorded in this webinar. The purpose of recording webinars is to provide a referenceable resource for ourselves, our customers and others, allowing people to listen to the recording of the webinar in the future. The lawful basis for processing is our own legitimate interests which in this case are to use recordings of webinars to promote our business and to provide a useful resource to interested parties. We recognise that it might also be in the interests of third parties such as the participants in this session or those people who wish to review the recording.

        You have the right to object to processing based on a legitimate interest and we would ask you to inform us if you wish to raise such an objection. If you would like us to pause the recording during a session please let us know and we will endeavour to respect your wishes. If you subsequently listen to a recording and wish to object to any personal data relating to you being included in it, please also let us know and we will endeavour to edit or erase the recording. You also have the right to request access to and rectification or erasure of personal data contained in recordings as well as the right to a restriction of processing and the right to data portability in certain circumstances. You have the right to lodge a complaint with the supervisory authority in the UK, the Information Commissioner’s Office. Please see the section ‘Your Rights as a Data Subject’ for more information on this.

        We have chosen to deliver our sessions through a video conference platform (e.g. Teams or Zoom) making the provider of the platform a data processor. The identity of the processor will be available when you log into a session. If you are in any doubt, please ask. If we make the recording available on our website, social media or our YouTube channel etc., it may be accessed by other recipients: people that we do not know and have no control over. If we transfer the recordings to a third country (e.g. the USA) we will ensure that a lawful mechanism is in place to provide sufficient safeguards pursuant to Chapter 5 of the GDPR. Details of the safeguards will be published in the privacy information available on the website of our provider and/or on request.

        It is our intention to retain the recordings for as long as they are relevant to us and our customers/other people. For example, we may arrange future webinars covering the same topics as today’s webinar which may act as a trigger for replacing the recording of this session with another recording. If you have any questions about the way in which we process personal data, please do not hesitate to contact us via the presenter or by using the contact information detailed below.


        Your Rights as a Data Subject

        Subject Access Request

        If you wish to make a Subject Access Request in order to enact any of your below listed rights, you can do so by:


        Or by writing to: Data Compliance, Lead Forensics, Building 3000, Lakeside, North Harbour, Portsmouth, PO6 3EN.

        Or by calling: 0207 206 7293 and ask to speak with the Data Compliance team. Further proof of identification may be requested in writing to verify your identity before personal data is disclosed.

        We will process and respond to your request within 30 days; this service will be free of charge.


        Right of access to data held

        Under Article 15 of the GDPR, you have a right of access to the personal data we hold on you. If you believe that we are processing your personal data, you can make a Subject Access Request to request the following:

        • The purposes of our processing
        • The categories of personal data concerned
        • The categories of recipient to whom the personal data have been or will be disclosed.
        • The envisaged period for which the personal data will be stored.
        • The existence of the right to request from the controller rectification or erasure of your personal data, or the restriction of processing of your personal data, or the objection to processing of your personal data.
        • The right to lodge a complaint with a supervisory authority.
        • Where the personal data was not collected directly from you, any available information as to the source of the data.
        • The existence of automated decision-making, including profiling, and any meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for you.
        • Information on the appropriate safeguards that have been put in place in the instance that your personal data has been transferred to an international organisation or third country.
        • A copy of the personal data that we process (as long as doing so does not adversely affect the rights and freedoms of others)


        Right to rectification

        Under Article 16 of the GDPR, Lead Forensics has the obligation to rectify, without undue delay, any inaccurate personal data. If you believe that the personal data we hold on you is inaccurate or incomplete, you can make a Subject Access Request to inform us of this inaccuracy and provide us with the necessary data to correct/complete our data files.


        Right to erasure (‘right to be forgotten’)

        Under Article 17 of the GDPR, you have the ‘right to be forgotten’. In the event that you make a request for erasure, a minimal amount of your personal data will be kept in our suppression files. This enables Lead Forensics to fulfil our legal obligation under Article 6(1)(c) of the GDPR to ensure that you are not contacted again.

        If you are not added to our suppression file, there is a risk that your data may be processed again in the future if your details are re-added to our software by out data procurement team. Therefore, we will keep a minimal amount of data (where applicable, name, business phone number, business email and/or LinkedIn URL where applicable) in a suppression file with a note to say that you no longer wish to receive communication so that you are not contacted again in the future.


        Right to restriction of processing

        Under Article 18 of the GDPR you have the right to request that Lead Forensics does not further process your personal data beyond storing it. This can be a useful alternative to requesting erasure. For example, you can make this request to ensure that your entire data record is kept in our suppression files but will not be processed for sales or marketing purposes.


        Right to object

        Under Article 21 of GDPR you have the right to object to the processing of your personal data for direct marketing purposes.

        In all correspondence with you we will give you the right to object from receiving further correspondence from Lead Forensics.  On any emails you receive from Lead Forensics there will be the option to ‘unsubscribe’ from receiving any further email correspondence. If you are contacted via LinkedIn, you can reply to the message to request no further correspondence. If you receive a telephone call from us, you have the right to verbally request not to receive any further calls.  Lead Forensics has a companywide CRM system, and your request to object will be logged to ensure that you do not receive any further calls or emails. If you wish to make an objection outside of the abovementioned methods, please make a Subject Access Request.


        Your right to lodge a complaint to a supervisory authority

        Under Article 77 of the GDPR you have the right to lodge a complaint with a supervisory authority if you believe the processing of your personal data infringes your rights. In the UK, the supervisory authority is the Information Commissioner’s Office (ICO).

        If you wish to lodge a complaint with the ICO you can do so here:  

        Or by calling their helpline on: 0303 123 1113

        This policy was last reviewed and updated on the 10th May 2021.  Policies are periodically reviewed to ensure compliance with the current compliance environment.

        For questions relating to this policy, please contact