Why Lead Forensics?

Lead Forensics delivers engaged opportunities to you, seamlessly and in real-time.

Our solution enables you to capitalize on highly valuable opportunities, at the time when they’re the most engaged.

The Lead Forensics tool seamlessly integrates into our existing platforms, and initial setup and deployment were straightforward. It’s highly cost-effective and delivers key information that helps influence our qualification and customer support approach.
Matt Danson, VP Martech & Digital Operations, Basware

Learn more how it works for:

Account Management

Insight to keep your customers happy and drive incremental revenue.

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Sales and Sales Operations

Lead Forensics helps you to generate more business and close deals faster.

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B2B Marketing

You created the demand for your B2B website. Lead Forensics captures it.

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Identify your visitors

The anonymous businesses visiting your website are identified against our world-leading database of over 1.4bn records.

Our visitor identification system is capable of processing page hits from the highest traffic company websites in real-time, so even when a multinational with several offices comes to your site, you’ll see which of their offices is interested in your products or services.

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Contact decision-makers

We’ll work with you to configure your ideal contact data. You can specify relevant job titles or seniority levels to filter for relevant decision-makers. Contact information includes:

  • Business name
  • Contact details of key decision makers
  • Telephone, email and LinkedIn details
  • Demographics
  • Search behavior
  • Financial data

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Win more business

As the market leader in website visitor identification for over a decade, we’ve seen our clients use our data and insight to win business in many different ways. Some of the most common ways are:

  • Identifying new leads
  • Upselling to existing customers
  • Winning back lapsed customers
  • Closing existing pipeline prospects
  • Bringing lapsed pipeline prospects back
  • Fuelling Account-Based Marketing approaches

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Deep visitor insight

With Lead Forensics, on-site visitor behavior helps fuel your sales cycle and close deals faster. With intelligence into exactly what your visitors are looking for, your telemarketing and communications can be tailored to suit prospects’ needs, without a lengthy qualification process. Find out;

  • What they searched for
  • How many times they visited
  • Pages viewed and time spent
  • Buyer consideration stage

Our advanced real-time lead scoring capabilities enable you to prioritize contact with the most relevant website visitors at exactly the right moment.

 

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Unlimited users

Lead Forensics is best when utilised by your entire team, which is why we give all customers unlimited logins to the platform. No ‘per-seat’ pricing.

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Mobile app

With our ‘Essential’ plan, you’ll have access to a mobile app – keeping you in the know on the go. Your teams can keep track of trigger reports being sent directly to their phones, anywhere in the world.