How Lead Forensics works

Lead Forensics uses a small piece of code to capture the IP address of business website visitors, which is then matched against our world-leading database of identified B2B IPs. You can learn more about how IP tracking works in our blog.

Trusted by 10,000 growing businesses

Step one: add simple tracking code to your website

Lead Forensics starts working in minutes. We’ll give you a small, lightweight piece of code that you add to your website and once it’s live, our tool begins capturing the IP addresses of every business that visits your site.

Step two: we identify which companies visit

When a business visits your website, we match their IP address against our proprietary B2B IP database. It’s the largest owned database of its kind – and the reason we deliver stronger match rates than anyone else in the market.

Step three: get detailed information on every lead

When we identify a business, we’ll share a range of details including:

The company name, industry, size, location, and other firmographic info
Contact details for key decision makers
Which pages they viewed and how long they spent on your site
How they ended up on your website
How often they return

Step four: receive instant alerts

Lead Forensics alerts your team the moment a business returns to your website, so reps can act while intent is high. You can also set up custom triggers based on firmographic details or website behavior, to ensure your team is notified about the opportunities that mean the most to your business.

Step five: send leads to your existing tools

Lead Forensics integrates with 60+ tools across your tech stack, including Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics, and more. This means identified leads can be pushed into your CRM, added to nurture sequences, or assigned to the right rep automatically.

Powered by the world’s largest B2B IP database

The reason why Lead Forensics is the best website visitor identification tool is our data quality. Unlike other platforms that stitch together third-party sources, we build, maintain and refine our database entirely in-house. Every insight is cross-validated across multiple proprietary data streams, which helps us consistently deliver the best match rate in the sector.