Video: Best B2B Marketing Tips of The Year

Take a look at some of our favorite pearls of wisdom from previous webinar guests:

Our tips come from:

• Alice DeCourcy, CMO at Cognism

• Philip Ilic, Co-Founder at Kiin Agency

• Phil Fryer Ward, Founder of Hup Agency

• Barry Richards, VP Global Strategy at Transmission

• Fabrice Etienne, CMO at JobAdder

• Hayley Carpenter, Founder of Chirpy

• Caroline Somer, Digital Marketing Consultant at Somer Design

In the video, you’ll top marketers share a range of advice and experiences, including:

• How to break free from the hamster wheel of MQL generation

• Why gated content and PDF-led lead gen no longer works

• How poor-quality or ill-fitting leads damage sales trust, and why behavioural data and firmographic fit matter more than raw lead volume.

• Why ABM success hinges on rigorous account selection upfront and realistic revenue timelines

• How AI is freeing teams from repetitive tasks while keeping humans focused on strategy and customer insight.

• How traffic and data volume fundamentally shape what optimisation and testing is realistic in B2B.

• Why no amount of optimisation or traffic can fix weak website foundations.

Catch all these guests – and more – in our webinars, which you can replay on our website now.

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