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Video: Best B2B Sales Tips of The Year

Video: Best B2B Sales Tips

Our podcast series 'What I Wish I'd Known About Sales' regularly welcomes B2B sales experts - from SDRs and BDRs to sales trainers, sales managers, founders, and beyond - to share their lessons from a career spent selling.

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Take a look at some of our favorite moments in the series:

Our tips come from:

In the video, you’ll see our guests discuss a variety of lessons, including:

  • Failure is part of the job, not a sign you’re bad at it. Early setbacks teach you what doesn’t work, and that knowledge is what eventually drives success.
  • Grit beats talent when sales gets hard. The best sellers don’t look for excuses when things go wrong; they look for solutions and keep moving forward.
  • Enjoyment changes outcomes. When you stop obsessing over booking the meeting and start enjoying the conversation, results follow.
  • Authenticity outperforms the “sales voice”. People respond better to empathy, honesty, and personality than to polished, scripted pitches.
  • Sales is a skills game, not just a numbers game. Top performers focus on sharpening technique, not simply increasing activity.
  • Listening is the most underrated sales skill. The more you let prospects talk, the more insight you gain, and the stronger your pitch becomes.
  • Preparation turns cold calls into real conversations. Research and relevance matter more than speed or volume when prospecting.
  • Rejection is a training tool. “No” responses are low-risk opportunities to practice objections, discovery, and confidence.
  • AI will change how sales works, but not why it works. Technology can book meetings and surface insights, but relationships still close meaningful deals.
  • Your personal brand is your long-term advantage. In a world of automation, being known for something specific is how salespeople stay relevant.

If you’re looking to level up your sales skills this year, make sure you listen to our podcasts and catch up on our webinars to see what other top sellers are doing, and discover tactics you can try today.

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