The Foundation for Success: How BECG Scaled Up Their Sales and Marketing Results Using Lead Forensics

About BECG Group

BECG is a leading sector specialist communications consultancy for the built environment. With nine offices across the UK, they serve both private and public sector clients, providing expert counsel and communications services.

Their expertise in the built environment delivers commercial value by maximizing opportunities, managing reputations, and reducing risk. BECG's services include public affairs, planning communications, public relations and corporate communications, and marketing.

The Challenge

As a leading consultancy in their field, BECG sought to improve their sales and marketing results by gaining better insights into their website visitors' behavior and interests.

They needed a solution that would help them identify potential leads, monitor engagement with existing clients, and enable targeted marketing efforts to reach the right audience. An integration with their existing CRM system, HubSpot, was also essential for streamlined data management.

Our Solution

Lead Forensics enabled them to track and analyze website visitors in real-time, allowing them to quickly identify potential leads and monitor existing clients' engagement levels. The seamless integration with HubSpot ensured that all data was readily available and easily accessible within their CRM system.

By offering detailed information about the sectors of companies visiting BECG's website, Lead Forensics helped them understand their audience better and tailor their marketing efforts accordingly. This comprehensive data allowed BECG to target their messaging and content more effectively, leading to improved engagement and conversion rates.

The Result

Thanks to Lead Forensics, BECG has significantly improved its sales and marketing results. The integration with HubSpot has allowed them to monitor new leads and re-engage clients, providing valuable real-time data.

This insight into visitor behavior has enabled BECG to develop targeted marketing campaigns that resonate with their audience, ultimately driving higher conversion rates and more business opportunities.

BECG's ability to see the different sectors of companies visiting their website has led to the development of more refined and tailored marketing strategies. As a result, they have experienced increased engagement and stronger relationships with both new and existing clients.

By harnessing the power of real-time data and insights, BECG has successfully strengthened its position as a leading communications consultancy for the built environment.