Turbocharging an automotive giant

About Cosworth

Established 60 years ago to “make a living messing around with racing engines,” Cosworth is at the forefront of propulsion, hybridization, connectivity, and automation technologies, ready to solve the new challenges on the road, racetrack; and in the air with the mobility solutions of the future.

The Challenge

Since Ford purchased and resold Cosworth, its focus has shifted to mainstream and high-performance automotive, aerospace, and marine. However, many remember them for what they used to do. As a modern engineering business, they trade with billion-dollar companies and need to know who is looking at their website, in order to expand their commercial operations.

Our Solution

Cosworth uses Lead Forensics to create bespoke workflows, focusing on new and repeat business opportunities. Lead Forensics seamlessly integrates directly into their Microsoft Dynamics CRM, providing real-time data for their sales team. This enables them to react quickly when a new prospect or existing customer visits their website but doesn’t inquire.

Due to a high average order value and long sales cycle, each and every visit to the website is extremely valuable. The intelligent data gathered from Lead Forensics allows them to personalize interactions, ensuring they are always relevant and with the right person.

Working with brands like Aston Martin and Red Bull on a new hypercar means Cosworth has to adopt slick, robust solutions and approach new and existing opportunities in a considered, but agile way. The seamless integration that Lead Forensics provides enables all of that and more.

The Result

Cosworth has seen increased opportunities in the form of both new businesses and existing customer upsell, automatically feeding their CRM system and ensuring their team is ready for action. Ultimately, Lead Forensics is increasing the flow of new leads into their sales pipeline.