How DRP Group delivered a 2,100% ROI using Lead Forensics

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2,100%return on investment

150%increase in page views

1,211website visitors identified monthly

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About DRP Group

For over 40 years, DRP Group has been delivering everything from video, events and digital right through to research, strategy and creative communications. Their specialized teams work together to deliver multi-channel campaigns entirely in-house.

The Challenge

DRP Group wanted to see which businesses were visiting their website so they could track the success of their marketing campaigns and capitalize on their web traffic as much as possible.

Our Solution

Lead Forensics shone a light onto who was visiting the site, what pages they were viewing, and most importantly, why they left. The solution has allowed DRP Group to grow their revenue by giving them valuable data on who is visiting their website.
DRP Group’s marketing team are also able to more accurately track website traffic coming from social media and other marketing channels, giving them valuable insight and allowing them to measure the success of their campaigns.

The Result

DRP Group delivered a 2,100% ROI in just two years of using Lead Forensics.
Insights from Lead Forensics’ software also helped them to double their web traffic, month on month, and increase their page views by a factor of 2.5. It enabled them to generate more leads, increase sales, and close deals – including high profile contracts such as Jaguar Land Rover.

The tool has radically transformed the processes that we have internally when both measuring ROI and determining the value of our website.
Callum Gill, Marketing Manager, DRP Group

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