Supplying Growth: How Lead Forensics Helped HBI Office Plus Accelerate Expansion
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About HBI Office Plus
HBI Office Plus Inc. is a leading supplier of office supplies, office furniture, and educational furniture in Saskatchewan, Canada. The company is a proud member of Canada's largest independent stationery buying group, enabling them to pass significant savings to their customers.
HBI Office Plus aimed to expand its customer base and grow its business at a faster pace. They wanted to increase conversions from their website and also identify returning customers that didn’t log in.
A key challenge for the company was ensuring that they could maximize their sales reps' efficiency and allocate leads effectively to drive results.
They sought a reliable solution to identify and convert website visitors into high-quality leads for their sales team to capitalize on.
HBI Office Plus chose Lead Forensics to identify leads visiting their website. With Lead Forensics, they could gain valuable insights into the companies visiting their site and effectively capture these leads for further follow-up.
In addition to lead identification, the platform enabled the sales reps to prioritize their outbound calls based on lead quality, ensuring a higher conversion rate. A Lead Forensics champion was assigned to allocate the leads to the sales team, streamlining the process.
Within a year of implementing Lead Forensics, HBI Office Plus had generated $45k in sales and 61 new accounts.
The sales reps increased their efficiency, making outbound calls to high-quality leads identified by the software. With the help of the Lead Forensics champion, the leads were effectively allocated, and the sales team could focus on closing deals.
The implementation of Lead Forensics led to the acquisition of 15% of their total yearly new accounts directly attributable to the platform's leads. This rapid growth allowed HBI Office Plus to surpass their expectations, putting them ahead of their ambitious five-year plan.