About Next Generation Rooflights
Next Generation Rooflights stands as a leading UK supplier in the rooflight industry, known for their high specification products. They offer a range of standard-sized rooflights ready for quick dispatch, as well as bespoke solutions tailored to specific client needs.
Their clientele spans a wide spectrum, including architects, construction contractors, and master builders, catering to both refurbishment projects and new builds.
The Challenge
Next Generation Rooflights aimed to enhance their business by:
Generating new leads while maintaining their premium service.
Strengthening relationships with existing clients and prospects.
Increasing revenue, especially in their bespoke and standard rooflight offerings.
To achieve these goals, they needed a robust system that could seamlessly integrate lead data into their CRM for effective follow-up.
Our Solution
Lead Forensics’ CRM integration was a key player in their strategy. This integration streamlined the lead management process, enabling Next Generation Rooflights to promptly identify and follow up on potential leads.
The automatic transfer of leads into their CRM allowed their sales team to engage effectively with both existing and potential clients. For new business prospects, Next Generation Rooflights utilized Lead Forensics’ contact data feature, extracting essential contact information and incorporating these prospects into their CRM communication sequence.
The Result
The synergy between Lead Forensics and Next Generation Rooflights’s CRM strategies yielded impressive results. Their proactive approach in nurturing both existing and new leads resulted in a significant sales increase.
The company reported over £40,000 in incremental sales from Lead Forensics’ leads in just the first year. This success story highlights the transformative impact of integrating advanced lead generation tools with a company’s existing sales processes.
