Rebellion Marketing Reach £1m Turnover with help from Lead Forensics

About Rebellion Marketing

Rebellion Marketing is a dynamic digital marketing agency based in Hampshire, England. The company specializes in performance marketing that delivers real, measurable results.

From its inception as a modest freelance operation, Rebellion Marketing has grown significantly, leveraging innovative strategies to help businesses navigate the digital marketing landscape.

The Challenge

Rebellion Marketing faced the challenge of scaling its operations from generating around £9,000-£10,000 per month to aiming for substantial growth. The agency sought to expand its reach, enhance its lead qualification processes, and demonstrate the effectiveness of its campaigns to its clients.

A key aspect of this challenge was the need to make data-driven decisions that could support rapid business transformation and growth, while also maintaining high standards of customer service and relationship management.

Our Solution

To address these challenges, Rebellion Marketing implemented Lead Forensics, a software tool designed to provide insights into website visitors and improve lead generation processes. The comprehensive use of Lead Forensics allowed Rebellion Marketing to:

• Attribute approximately 50% of PPC and organic conversions to insights gained from Lead Forensics data, showcasing the tool's impact on enhancing the effectiveness of digital marketing campaigns.
• Utilize Lead Forensics' telemarketing service to improve lead qualification and follow-up, ensuring that potential leads were engaged effectively and efficiently.
• Demonstrate the quality of traffic driven to their clients' websites, using Lead Forensics data to prove the success of their marketing strategies.

Additionally, Lead Forensics' insights were integrated into Rebellion Marketing's sales strategies, enabling the agency to better target potential clients and improve conversion rates. The tool also facilitated the identification of upselling opportunities with existing clients, contributing to enhanced customer engagement.

The Result

The implementation of Lead Forensics played a role in Rebellion Marketing's rapid growth. Within two years, the agency escalated its turnover to nearly a million pounds, a testament to the effectiveness of their data-driven approach to digital marketing.