Identifying 16,000 opportunities in 6 months

About Rusken Packaging

Rusken is a leading integrated corrugated packaging company with locations throughout the Southeast United States. Their 13 facilities across seven states serve some of the most prominent organizations across the e-Commerce, automotive, agricultural, food and beverage, and manufacturing sectors.

The Challenge

Rusken had previously explored ways to increase revenue outside of their traditional marketing methods but hadn’t found anything that truly clicked with their team and style. They sought to implement a solution that could help to identify new opportunities and support their cold-calling activity - something they had seen success with in the past.

Our Solution

Lead Forensics allows Rusken to capture website visitors, route intel seamlessly into their CRM (alongside Lead Manager), and track valuable opportunities throughout the sales and marketing funnels.

They can see when an existing customer visits the site, reach out in real-time, and maximize their cross-sell and upsell opportunities, as well as reignite relationships with lapsed clients. Rusken’s sales team has a continuous flow of new leads and opportunities delivered directly to them for immediate follow-up.

The Result

Lead Forensics has allowed Rusken to open up new opportunities. Not only does the solution offer valuable leads, it’s enabled the team to build crucial data intel. They can analyze the online behavior of prospects, customers, cold leads, and even stagnant customers, growing their sales pipeline and closing huge wins. Leads captured by the tool are automatically routed to the sales team to reach out in real-time.