Checklist – avoid common mistakes when running a B2B PPC campaign

A powerful a pay-per-click campaign can raise brand awareness by 80% and gain $2 for every $1 spent. However, this doesn’t come from an average campaign. To see lead generation success, you need to get PPC right first time, avoiding mistakes costly on both your pocket and your B2B marketing targets

10 easy steps: Bring “the human touch” to your B2B marketing

Our buyers want us to be human. People buy from people, and we trust a face more than a machine, so why are we hiding behind our screens when looking to generate excitement about our brand? This checklist tells you how to bring that human touch to your online B2B marketing strategies.