Choosing the right KPIs is easier said than done; there are so many B2B marketing and sales teams can choose from. As every company works differently, there is no right answer – but this infographic is a great starting place.
Our online world is built upon a set of rules known as Internet Protocol. From this, IP address technology was born, enabling our electronic devices to connect with the internet and other networks. Many businesses track these IP addresses for advanced audience insight and improved lead generation – but is it worth it?
We guide you through the best practices in ROI, how (and why) you should be measuring it, and how to put the results to best use.
An insightful collection of KPIs for marketing and sales teams to measure, enabling you to track performance and use the results to improve your processes and strategies.
Nothing in B2B sales is constant; the way our buyers research vendors, respond to communications and make decisions consistently evolves, meaning winning in sales can seen increasingly difficult. How can your B2B sales team continuously achieve exceptional wins?
Lead generation is such a vital process for every business, it’s natural to question which techniques provide the best results. Inbound and outbound strategies each take a totally different approach to discovering new business opportunities, but which approach build the most effective strategy?
Tracking your website visitors makes sense, but what do you gain? What do webs visitor tracking tools offer B2B marketing departments, and how can they encourage improved lead generation?
The B2B sales funnel is simple – business leads go in the top, they are converted to sales qualified leads and customers come out the bottom. They don’t naturally fall through however, it’s up to your sales team to ensure business leads make it all the way down! But how can you ensure your funnel lasts all year long?
Sales velocity is a need-to-know number. Providing a guide to your daily sales efficiency, and flagging up areas you can boost to improve your processes, sales velocity is the secret weapon to B2B sales success!
81% of B2B purchase cycles start with a web search. It’s never been so important to use Search Engine Optimisation to ensure your website ranks highly on search engines. Don’t forget – SEO can boost your web traffic by up to 300%! Make sure none of that traffic goes to waste by identifying the businesses on your website.