94% of B2B buyer journeys start online, a digital marketing strategy is essential to any B2B marketer keen to ensure consistent lead generation. But the world of digital is literally huge, and needless to say – it’s constantly advancing! How can you take full control and maximise digital to its fullest potential?
Your lead generation strategy needs to be fresh and inventive in order to meet the needs and desires of the modern buyer. Use this infographic to bring your lead generation into the 21st century
An innovative software can revolutionize your B2B lead generation processes, bringing your team incredible results. But how do the pros and cons of a lead generation software weigh up? How can you be sure this investment would benefit your business results and your team?
Choosing the right KPIs is easier said than done; there are so many B2B marketing and sales teams can choose from. As every company works differently, there is no right answer – but this infographic is a great starting place.
Our online world is built upon a set of rules known as Internet Protocol. From this, IP address technology was born, enabling our electronic devices to connect with the internet and other networks. Many businesses track these IP addresses for advanced audience insight and improved lead generation – but is it worth it?
We guide you through the best practices in ROI, how (and why) you should be measuring it, and how to put the results to best use.
An insightful collection of KPIs for marketing and sales teams to measure, enabling you to track performance and use the results to improve your processes and strategies.
Nothing in B2B sales is constant; the way our buyers research vendors, respond to communications and make decisions consistently evolves, meaning winning in sales can seen increasingly difficult. How can your B2B sales team continuously achieve exceptional wins?
Lead generation is such a vital process for every business, it’s natural to question which techniques provide the best results. Inbound and outbound strategies each take a totally different approach to discovering new business opportunities, but which approach build the most effective strategy?
Tracking your website visitors makes sense, but what do you gain? What do webs visitor tracking tools offer B2B marketing departments, and how can they encourage improved lead generation?